Seven West Media

 Seven West Media and LiveRamp have announced the expansion of their established four-year-long partnership, with SWM becoming the first major media organisation in Australia to implement LiveRamp’s identity linking tool, Authenticated Traffic Solution (ATS). With third-party cookies being phased out, brands and publishers are seeking new ways to identify and monetise audiences. According

Gereurd Roberts, currently CEO of Pacific Magazines, has been named the new Chief Digital Officer of Seven West Media.  The role, reporting to CEO James Warburton, will commence once SWM’s $40 million sale of Pacific Magazines to Bauer Media is finalised. In the role, Roberts will be responsible for broadcast

Starcom will take over four Australian households and transform them into connected smart homes, in a research project designed to uncover how smart technology will change consumer behaviour, and the commercial opportunity for brands. On announcing The Future of Connected Living research project, Starcom CEO, Toby Barbour said, “We’re experiencing

Advisory firm IBB Consulting, which is owned Accenture, is developing a media briefing portal which will make it easier for advertisers and their agencies to buy Australian TV inventory. The firm was hired by ThinkTV, a research and marketing group formed last year to represent its shareholders Foxtel/MCN, Network Ten,

programmatic

Seven West Media’s head of digital, Dan Stinton, has been appointed the managing director of Guardian Australia. Stinton succeeds Ian McClelland, who was recently promoted to be Guardian Media Group’s managing director of corporate development based in London, after five years leading Guardian Australia. Stinton began his career as a

Australian Open

Video and broadcast are basically the same thing and the TV industry needs to move beyond the suggestion that there is a zero sum game when it comes to audience. That’s the view of Clive Dickens, Chief Digital Officer at Seven West Media. Speaking at an industry event hosted by IAB