Seven West Media announced a new AI-powered contextual ad placement service for its broadcast channels among its new offerings to advertisers during this week’s upfronts, which also included a relaunch of Code 7, its broader buying platform, and a new partnership with Carsguide to target motor enthusiasts. But Seven says

Nine has launched an addressable advertising solution which will allow advertisers to target viewers on its broadcast video on demand (BVOD) platform, 9Now. Nine’s BVOD platform requires viewers to log in and now has a database of 6.5 million user IDs. Marketers and advertisers can target those users based on

Smartphone, TV, advertising

Late last year Seven Group Holdings (SGH) acquired a 28 per cent stake in an Australian advertising attribution and analytics start-up called Impulse Screen Media (ISM). SGH has set aside capital to invest in new technology companies that it believes have the potential to disrupt the market in some of its

Oh the humanity. One in seven people on the earth used Facebook on Monday Whether it is the high watermark, or merely the prologue to an extraordinary future, no one can deny Facebook CEO Mark Zuckerberg this moment. On Monday this week the 31-year-old entrepreneur helped connect one billion people

Boards and CEOs of leading companies are scrambling to to get ‘data’ on their strategic agenda and to enhance their data and analytics capabilities so they can grow, innovate compete. They’ve identified, data and analytics done right can create deep customer intimacy, an efficient supply chain, automation of operations, new

  The Australian Twittersphere delivered a remarkably eclectic mix of conversation starters this week. There were, of course the usual Boy Band entreaties (One Direction took the honours this week versus 5SOS and the Biebster). But in fact it was that old rocker herself — Her Maj — who came