Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding  to expand into the US and UK markets. The amount puts the company’s value at $25 million. Co-founded by an ex-Google engineer and former GM of a local arm

When I first started working at iCrossing in 2005, the agency had a tagline that read “Search Is in Everything.” The tagline was soon retired for marketing purposes, but the sentiment behind it endures. Fast forward a dozen years, and search is a core element of the media mix — one that, like

Mobile SEO strategy is different from desktop or laptop strategy because of the way people interact with their mobile devices. They’ve redefined our way of living: they’re the first thing we grab when we wake up, and the last thing we see before we go to sleep. There’s a strong