Australia is the country that trusts social media the least, according to the 2019 Edelman Trust Barometer. The annual report found Australia, alongside France, is the least trusting country globally in social media — 26 per cent compared to the global average of 43 per cent. Now in its 19th

While personalisation remains the most popular place for innovation among US retailers, there is clear evidence that AI has started to gain traction. According to a new report from SailThru called the Digital Retail Innovation Report, “Although marketers have been able to leverage artificial intelligence (AI) for some time, adoption

When I first started working at iCrossing in 2005, the agency had a tagline that read “Search Is in Everything.” The tagline was soon retired for marketing purposes, but the sentiment behind it endures. Fast forward a dozen years, and search is a core element of the media mix — one that, like

Amazon delivery

Amazon is extending its dominance in the  $300 billion American e-commerce over its competitors including top search engines like Google and online retailers, according to a new Survata study commissioned by BloomReach. Of the 2,000 U.S. consumers surveyed, 44 percent bypass the rest of the Web, and go directly to

Google processes some 100 billion search queries worldwide every month; that’s around 40,000 every second. These queries lead more visitors to content-rich websites than any other form of marketing. Given the staggering importance of search, it is essential for CMOs to understand how search engine marketing (SEM) and search engine

  The transparency of search as an advertising channel is appealing to marketers as it makes it relatively easy to forecast acquisition outcomes and to measure ROI. And, finance managers love the apparent certainty of it when it comes time to approve budgets. That’s why search is often the first

The economics of Internet content pivot around advertising — paying for the right eyeballs and clicks — which imposes an implicit bias on all that is displayed. If regulators are going to go after Google for tailoring search results, should they go after publishers for using audience targeting or tailored

The Asia-Pacific and Japan region outpaced all other markets in terms of the growth rates in paid search advertising spend, clicks and impressions, especially on mobile devices according to new research from Kenshoo. The report, Kenshoo Digital Marketing Snapshot: Q2 2015, includes key quarterly metrics and benchmarks for paid search and

Having been the leader for the past few years of Internet advertising revenue, search advertising shows no sign of slowing down, according to the latest report from professional services company PricewaterhouseCoopers (PwC). The annual report was released today and demonstrates predicted outlooks for the media and entertainment industries for the

  Australian search click through rates remained remarkably consistent during the first quarter of 2015 with the average click through rate coming in at 3.41 per cent. The result is a significant increase on the corresponding period last year where CTRs typically came in at between 2.23 and 2.82 per