Sas

In an increasingly competitive marketplace, and in recent months, in particular, digital channels and capabilities have been critical to success. Organisations need to engage all three areas of the corporate brain: customer intelligence, human intelligence and artificial intelligence. Marketers need customer intelligence not only to meet the needs of customers

With the pandemic restrictions still in place, the majority of office workers have been sent to work from home. This disruption has added additional pressure for businesses to digitalise services. At the SAS and Which-50 webinar, The Role of the CMO at the Most Disruptive Moment, the panellists explained to

Effective personalised customer experiences need to be balanced with understanding the customer at an individual level and with real-time customer data, AI and insights During the SAS and Which-50 webinar, The role of the CMO at the most disruptive moment, a panel of experts discussed the impact the current economic

The past couple of months for CMOs have seen them thrown into the fire and stress-tested to keep not only the business alive, but also their relationship with their consumers. With this climate, the future role and impact of CMOs has irrevocably changed. During the Which-50 and SAS webinar, “The

Advertisers can now target realestate.com.au visitors down to their potential new suburb and property type after REA Group re-engineered its adserver. SAS, the adserver provider, has also upgraded the publisher’s latency giving advertisers access to live reporting of campaigns. REA Group’s executive manager, technical & ad operations, Duncan Procter told

Open source software company Red Hat and long running analytics firm SAS have extended their partnership to create “best-in-class hybrid cloud analytics”. Today SAS announced it will deliver its analytics tools on Red Hat OpenShift, the company’s enterprise Kubernetes platform. Earlier this year Red Hat released it latest iteration of

Analytics provider SAS announced it has been named the official analytics supplier to New Zealand Rugby (NZR), solidifying a long term relationships between the two organisations. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today! The relationship between the two organisations goes back to 2013 when

Melbourne Business School at the University of Melbourne and analytics company SAS have announced a five-year extension of the relationship they entered into in 2015. The original agreement between the two parties was in support of world class research related to advanced analytics for business; to establish a Master of

Analytics platform SAS is planning to invest $1 billion in AI over the next three years through software innovation, education and expert services. The company already has a foundation in AI by means of advanced analytics, machine learning, deep learning, natural language processing (NLP) and computer vision. The investment will

With a history that traces back to World War Two, analytics isn’t a new discipline for government agencies. What has changed, however, is the access to data and computing power to process it rapidly. Those forces are driving the application of artificial intelligence and machine learning across departments dealing in