Retailers should invest in building analytics and data intelligence into their businesses to compete against the next wave of digitally-native competitors, according to a new report from SapientRazorfish and Salesforce. The report “Shopper-first Retailing: What Consumers Are Telling Us About The Future of Shopping” examines “the next evolution of personalisation”

Digital transformation

Digital transformation is something of a misnomer. It suggests that there is an end state you hit once the transformation is done. Not so, according to Niklas Zillinger, Experience Design Lead, SapientRazorfish. According to Zillinger, “Once your new technologies, designs and processes are in place it’ll be on them to continuously