SAP Hybris

In a world of multichannel marketing, and as more dollars shift into digital marketing, it is important that brands genuinely understand where their marketing is having the most effect. However, while the impact of individual campaigns can be measured down to the level of clicks and impressions in micro moments,

New technologies are reshaping customer expectations of businesses. The explosion of web-based and mobile applications – and the digital leaders using them to deliver seamless customer experiences – has fostered a demand for consistent yet personalised products, services and experiences. Businesses are responding by moving customer experience to the top

While customers’ expectations have never been higher, poor planning and execution continue to compromise the ability of brands to deliver against these expectations. The last few years have seen such an upswing in the use by brands of marketing technologies that provide the tools marketers need to connect with customers

Australian consumers are more likely to be dissatisfied with the digital experience offered by business than otherwise, although perceptions have improved significantly over the last two years according to the authors of the SAP 2017 Australian Digital Experience Report. The message for business is to focus on delivering a consistent