SAP

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SAP introduced new technologies, such as facial recognition, machine learning and Internet of Things (IoT), to enable targeted marketing campaigns and help consumers optimise their shopping experience. This announcement was made at the SAP Hybris Live summit being held in Barcelona, Spain. Sign up to Which-50’s Irregular Insights newsletter Sharing

Businesses with disruption fatigue received a harsh reality check today. The disruption of markets will continue, and the pace will likely accelerate. That’s our takeout from the keynote delivered by SAP Hybris President and co-founder Carsten Thoma to the 3300 customers, partners and staff who are attending the companies annual SAP

adtech

Despite all the discussion around artificial intelligence in the industry, delegates at the SAP Hybris Live event in Barcelona today were told that there is still a long way to go to truly deliver the kinds of capabilities many people assume already exist. According to Constellation Research founder R Ray

SAP is bolstering its customer experience credentials, entering into an agreement to buy Gigya a software company which manages customer identities and profiles. Gigya’s customer identity and access management platform helps companies build digital relationships with their customers. Its platform allows companies to manage customers’ profile, preference, opt-in and consent

SAP has appointed Colin Brookes President and Managing Director of SAP Australia and New Zealand (ANZ) and Stephen Moore as Executive Director for SAP ANZ. Brookes, who will be responsible for all customer operations across the region, joined SAP ANZ from SAP United Kingdom and Ireland as Chief Operating Officer

IT veteran Colin Brookes has been appointed chief operating officer (COO) for SAP Australia and New Zealand. Brookes is responsible for leading SAP ANZ’s sales-support infrastructure and the operationalisation of its strategy, enabling SAP to deliver on its role; the innovation partner, helping its customers digitise and grow. Read the

Internet of things

Business software outfit SAP said it will spend more than $US2 billion in the next five years on the Internet of Things, helping businesses and governments to benefit from the proliferation of sensors, smart devices and big data. The company said it plans to accelerate innovation in its IoT portfolio. It

SAP has come very late to the digital marketing game, but at least it is being smart about it. The company is bringing its strength in analytics to bear on ad tech with the announcement this week of SAP XM. The company’s SAP Exchange Media (SAP XM) platform is described as

Within two years the majority of all cars sold in the US will have built in wireless. The emergence of the connected car ecosystem offers real opportunities for innovation assuming the stake holders can get their collaborative act together. A new blog by on the SAP Community network by Joe

Having watched rivals like Oracle and Salesforce buy their way into the competitive marketing technology sector, SAP has responded by hitching its wagon to Adobe. At least for now. The two companies today announced a strategic alliance which will see SAP resell Adobe’s marketing cloud with its HANA platform and