Salesforce marketing cloud

Outdoor retailer Kathmandu is capitalising on customer data from its Summit Club loyalty program to build better relationships with their customers and increase revenue. Yelda Rahimi, marketing manager – customer, told Which-50 Kathmandu takes that data, and leverages Salesforce marketing cloud to build customer journeys and one-to-one personalised communications. Sign

Hong Kong-based international airline Cathay Pacific has announced the firm would expand its relationship with Salesforce, by deploying Salesforce Marketing Cloud to accelerate digital transformation, generate new revenue streams and improve customer experiences with personalised engagements. Cathay Pacific said its digital transformation is led by a vision that recognises and