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Since the Facebook Cambridge Analytica scandal occurred earlier this year, more customers are becoming conscious of their data and how it is being used. In a new Salesforce report, 59 per cent of customers believe their personal data is vulnerable and 54 per cent question whether businesses’ intended use of

Marketing intelligence platform Datorama will join Salesforce’s Marketing Cloud, bolstering its AI and data analytics capabilities. Overnight Salesforce announced it has agreed to buy Datorama. Financial terms were not disclosed, but Israeli news site Calcalist reported the CRM company paid more than $800 million in cash for its latest acquisition. Sign

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Businesses are struggling to provide personalised, connected experiences and their customers have taken notice. And while they’re not happy about it, consumers will still navigate through disconnected systems in order to get things done. That’s a key takeaway from a study commissioned by API company MuleSoft, which was recently acquired

Tucked away in the far recesses of the Salesforce Connections 2018 conference was a lonely stand manned by a very technical buy shy sales consultant. The consultant eagerly dusted off and walked me through a well-polished presentation. The goal of the presentation was to demonstrate the flexibility of Salesforce DMP

Vendors often like to employ great lofty narratives to sell their vision. And fair enough as there are often great and lofty rewards in play. Users, however, often have more prosaic concerns. That reality was brought home again at this week’s Salesforce Connections 2018 conference in Chicago. What the heck

For marketing technologists – and for the brands they serve, integration will be a critical success factor in the future, so it is little wonder that integration is a key theme at this year’s inaugural Salesforce Connections conference in Chicago. Salesforce’s acquisition of API vendor Mulesoft earlier this year was a

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Salesforce is embarking on its biggest acquisition to date, agreeing to buy MuleSoft for $6.5 billion in a cash and stock deal. The CRM giant will pay $44.89 per share for Mulesoft, a 36 per cent premium on yesterday’s closing share price. Under the terms of the transaction each Mulesoft

Louise Baxter, Starlight Children's Foundation CEO

To meet the growing demand for its programs the Starlight Children’s Foundation needs to double its revenue in the next three years, says CEO Louise Baxter. Since Baxter stepped into the CEO role in mid-2009 the children’s not-for-profit has reversed a double digit decline in revenue and “incredibly high staff

Australian workers say they will need more technology training in the near future and they should not bear the cost, according to research from YouGov Galaxy commissioned by Salesforce. According to the research, 62 per cent of workers believe they will require technology training within the next two years in

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The Cross Channel Campaign Management (CCCM) market is still growing but five vendors stand out, according to a new Forrester Wave report. The “leaders” category includes Adobe, IBM, Oracle, SAS and Salesforce in the Forrester Wave Cross-Channel Campaign Management Q1 2018 report. In a seperate Forrester report, Adobe and Salesforce