Salesforce

Australia’s banking leaders will likely make the same mistakes as their UK peers despite their studied self-assurance. That’s our key take away from listening to Steve Weston, CEO of Volt, the first company to be issued with a retail banking license since the early 2000s. Volt is part of the

Salesforce Ventures, the CRM giant’s corporate venture capital arm, has unveiled a US$50 million (A$70 million) fund to back startups in the Australian Salesforce ecosystem. Since 2012, Salesforce Ventures has been investing in Australian startups includings Arxxus, Bugcrowd and Square Peg. Salesforce said with this new fund, called the Australia

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RMIT is launching a new online course to train workers in customer relationship management (CRM) software. Open to IT, marketing and sales professionals, CRM Professional with Salesforce is a six week course which costs $2,200. Built in collaboration with Salesforce, the course aims to develop well-rounded CRM professionals and helps

Ever rising customer expectations, disparate data sources and balancing privacy with personalisation are the key concerns for global marketers. According to Salesforce’s 5th State of Marketing Report released this week, nearly a third (32 per cent) of ANZ marketers feel challenged to balance personalisation with privacy. That’s on par with

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Salesforce has created a new role within its c-suite, the chief ethical and humane use officer. Paula Goodman is the first person to take on the job.  In her new role, Goodman will lead the new Office of Ethical and Humane Use, which was established to develop a strategic framework for

Artificial Intelligence of Manhattan

Despite the hype, IT leaders are bullish that artificial intelligence is already having a commercial impact on their organisations. According to the Harvey Nash 2019 Technology Survey, 42 per cent of respondents said they were either making or saving money by using AI. The annual survey, which is one of

Marketing

Oracle Eloqua, part of Oracle Marketing Cloud, is the top-ranked business to business (B2B) marketing automation platform, leading its competitors in the current offering, strategy and market presence categories, according to the latest Forrester Wave research. The report also named Marketo and Salesforce as leaders, and Act-On Software, SAP, and

Salesforce kicked off its annual Dreamforce conference in San Francisco overnight, where the CRM software firm unveiled new integration, productivity and AI platform services, and new strategic partnerships intended to help companies connect with their customers, to drive innovation and transform their businesses. Salesforce said it would introduce new advances

Hong Kong-based international airline Cathay Pacific has announced the firm would expand its relationship with Salesforce, by deploying Salesforce Marketing Cloud to accelerate digital transformation, generate new revenue streams and improve customer experiences with personalised engagements. Cathay Pacific said its digital transformation is led by a vision that recognises and

Salesforce has announced Einstein Voice, a new voice controlled feature for its CRM software. The voice enabled interface will allow users to conversationally update Salesforce by dictating commands to the Salesforce mobile app or a smart speaker. The voice capability is expected to be available in a pilot program around