Salesforce

Going viral is the dream of many a social media user, including businesses, but when there are hundreds of millions of new posts competing for eyeballs, likes and shares every day, how do you make yours stand out? Viral content often comes from everyday people (or, usually, their kids and

Consumer expectations and behaviours are changing more rapidly than enterprise technology, forcing retailers to rethink how they design and architect their technology stacks to differentiate their offerings and avoid racking up technical debt. One approach to this conundrum, which is gaining more airtime in conferences and discussions between vendors, consultants,

Spalding Amazon

The most important trait for a professional working in digital marketing or ecommerce is empathy. It’s the driver to keep improving customer experiences in a world that’s continuously redefined by technology. That’s the view of Matt Day, Digital Marketing & Ecommerce Manager Spalding, the world’s largest basketball equipment maker. “When

Cotton On store in Bourke Street, Melbourne

Forty per cent of Cotton On’s Australian ecommerce sales now come through buy, now, pay later channels like Afterpay. While in Malaysia the preferred payment method is cash on delivery, which accounts for 40 per cent of Cotton On payments. The difference in payment preferences in Asia Pacific is just

Amazon Prime Air

From setting the standard for delivery and ease of transaction in ecommerce to pioneering cashierless stores and embracing cloud computing, Amazon is a consistent and persistent disruptor in the retail sector. The rise of the Seattle giant has left investors wanting to know, how is the rest of retail industry

Salesforce has unveiled its new customer data platform (CDP) which will be available in beta later this year. The technology is billed as a mechanism that will allow marketers to finally achieve the single view of the customer. Gartner defines a CDP as “a marketing system that unifies a company’s

MktgCloudEinstein Salesforce

How frequently should marketers contact their customers? And what’s the best time to send a marketing email? Those are some of the questions Salesforce hopes its new AI-powered features will answer for its customers. The company unveiled several new marketing capabilities at the company’s Connections conference in Chicago this week.

As a practitioner, I hated the first week of the month. It meant I had to lead my team of smart, capable marketing analysts through a never ending, difficult slog known as… REPORTING WEEK. Ah, yes. If you’ve served marketing analytics in any capacity, you’ll know what I mean. The

Customers overwhelmingly say they want to be treated like a person with four out of five saying the experience a company provides is as important as its products and services. Little wonder then that the 2019 global Salesforce State of Marketing study of 4,100 marketing leaders worldwide found that for

Sometimes we over-complicate AI, thinking it’s too high-tech and futuristic for us to use in our everyday work. But AI is not the future, it’s the present. In fact, it’s yesterday! Let’s not consider it an unattainable technology, because sometimes AI is so simple that we don’t even realise we’re