Salesforce

Salesforce executive Rob Thorne has been appointed Vice President APAC for MuleSoft, while former VP for APAC Will Bosma has been named VP of Japan. Sign up for Which-50’s Irregular Insights newsletter Thorne joined Salesforce through the ExactTarget acquisition in 2013 and over the course of his over eight-year tenure

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High-performing businesses are seven times more likely than industry laggards to feel they have control over the balance between personalisation and privacy. The figures are contained in the latest Salesforce State of Marketing report, released in late 2018. Sign up for Which-50’s Irregular Insights newsletter Nominate today for the Which-50

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Marketers need to get their companies moving at the “speed of trust”. When they achieve that, the business grows faster because fewer things get in the way. That was a key message Derek Laney, Salesforce’s head of APAC Product Marketing, delivered to senior marketing executives at Which-50’s recent Personalisation in

Dell Boomi wants its integration platform to work more quickly and intelligently, reducing the time it takes IT teams to get through their to-do lists. The integration-platform-as-a-service (iPaas) provider’s platform plays an important role in digital transformation projects, connecting software applications and unifying data. It now wants to make that

Australian business software-as-a-service (Saas) customers complain of opaque pricing with hidden costs, implementation challenges, limits on capability and auto-renewals. Security also remains a key concern. Little wonder SaaS vendor are sweating on renewal rates. With Australian companies tipped to spend $4 billion on SaaS products this year, according to figures

Aligning technology and business strategy helped News Corp transform its sales processes, according to the publisher’s technology chief.   Speaking at Salesforce’s World Tour event in Sydney last week, Dominic Hatfield, CIO of News Corp, said it was vital technology and business work together to identify a goal and design

Australia’s banking leaders will likely make the same mistakes as their UK peers despite their studied self-assurance. That’s our key take away from listening to Steve Weston, CEO of Volt, the first company to be issued with a retail banking license since the early 2000s. Volt is part of the

Salesforce Ventures, the CRM giant’s corporate venture capital arm, has unveiled a US$50 million (A$70 million) fund to back startups in the Australian Salesforce ecosystem. Since 2012, Salesforce Ventures has been investing in Australian startups includings Arxxus, Bugcrowd and Square Peg. Sign up for Which-50’s Irregular Insights newsletter Salesforce said

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RMIT is launching a new online course to train workers in customer relationship management (CRM) software. Open to IT, marketing and sales professionals, CRM Professional with Salesforce is a six week course which costs $2,200. Sign up for Which-50’s Irregular Insights newsletter Built in collaboration with Salesforce, the course aims

Ever rising customer expectations, disparate data sources and balancing privacy with personalisation are the key concerns for global marketers. According to Salesforce’s 5th State of Marketing Report released this week, nearly a third (32 per cent) of ANZ marketers feel challenged to balance personalisation with privacy. That’s on par with