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How frequently should marketers contact their customers? And what’s the best time to send a marketing email? Those are some of the questions Salesforce hopes its new AI-powered features will answer for its customers. Sign up for Which-50’s Irregular Insights newsletter The company unveiled several new marketing capabilities at the

As a practitioner, I hated the first week of the month. It meant I had to lead my team of smart, capable marketing analysts through a never ending, difficult slog known as… REPORTING WEEK. Ah, yes. If you’ve served marketing analytics in any capacity, you’ll know what I mean. The

Customers overwhelmingly say they want to be treated like a person with four out of five saying the experience a company provides is as important as its products and services. Little wonder then that the 2019 global Salesforce State of Marketing study of 4,100 marketing leaders worldwide found that for

Sometimes we over-complicate AI, thinking it’s too high-tech and futuristic for us to use in our everyday work. But AI is not the future, it’s the present. In fact, it’s yesterday! Let’s not consider it an unattainable technology, because sometimes AI is so simple that we don’t even realise we’re

The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time. It’s always been a challenge for marketers to get the right message, in front of the right person, at the right time. And that challenge remains

Yeah, you read that right. In a deal that eclipses its acquisition of Mulesoft last year, Salesforce has announced it will spend $15.3 billion on data visualisation business Tableau. That’s more than two and a half times what it paid for Mulesoft. The news comes just days after Google revealed

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Salesforce delivered a record revenue growth in the first quarter, up 24 per cent to US$3.74 billion. The company’s operating cashflow for Q1 came in at US$1.97 billion, up 34 per cent year-over-year. Sign up to Which-50’s Digital Marketing Newsletter Nominate today for the Which-50 Digital Experience Awards. Simple. Fast.

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Salesforce unveiled its first blockchain product at its fourth annual developer conference, TrailheaDX, in San Francisco overnight. Built on its Lightning platform and using open source blockchain technology from Hyperledger, Salesforce Blockchain is a low-code platform connected to CRM that enables organisations to share verified, distributed data sets across a

It is twelve months since GDPR came into force, but you need to look back a little further to really appreciate why the world is now very different for marketers than it was a year and a day ago. And why it risks becoming toxic for advertising technology and marketing

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Salesforce was forced to shut off access to parts of its services over the weekend after an update gave all users permission to access and modify data in their company’s systems from which they should have been restricted. The error was caused by database script deployment which “inadvertently gave users