Oracle has launched new enhancements to its customer data platform and announced the first customers for CX Unity, which builds on the data and marketing products the company has built and acquired over the past eight years. Both Salesforce and Adobe have announced their own CDPs this year. According to
Salesforce today announced Salesforce Sustainability Cloud, a carbon accounting product that will give businesses access to investor-grade data on sustainability initiatives and metrics. The tool will be generally available in December 2019, enabling businesses to quickly track, analyse and report reliable environmental data to help them reduce their carbon emissions.
Salesforce is buying field service software company ClickSoftware for US$1.35 billion in a cash and stock deal. The acquisition is smaller than its recent deals to buy Mulesoft for $6.5 billion and Tableau for more than $15 billion, which closed just last week. ClickSoftware is an Israeli company founded in
Arq Group, an Australian digital solutions provider, has partnered with enterprise cloud data management provider, Informatica, to expand its data capabilities and empower customers to make smarter and more informed data-driven decisions. The partnership with Informatica will provide a platform for Arq Group to elevate its current suite of data
CRM giant Salesforce has completed its US$15.7 billion acquisition of Tableau, the biggest deal in the company’s history. Announced in June, the deal gives Salesforce greater analytics and data visualisation capabilities as it pursues its Customer 360 strategy. Breakfast event: Who wins and who loses when TV meets programmatic technology?
Most consumers begin their shopping journey on a mobile device and either finish on the same device or go in store. That’s a key finding from Salesforce’s upcoming Commerce Cloud Shopping Index. James Johnson, director industry strategy – retail and consumer goods at Salesforce gave a sneak peek into the
Salesforce is ramping up its presence in the Chinese market, signing an exclusive sales agreement with internet giant Alibaba. As part of the partnership announced today, Alibaba will become the exclusive provider of Salesforce to customers in mainland China, Hong Kong, Macau, and Taiwan. And Salesforce will become the exclusive
As brands struggle to meet rising customers expectations, humans are proving far more disruptive than technology, argues Tiffani Bova, growth & innovation evangelist at Salesforce. Speaking at the Online Retailer conference in Sydney this week, Bova told delegates that ultimately, consumers want more. “We want an app that can do
Going viral is the dream of many a social media user, including businesses, but when there are hundreds of millions of new posts competing for eyeballs, likes and shares every day, how do you make yours stand out? Viral content often comes from everyday people (or, usually, their kids and
Consumer expectations and behaviours are changing more rapidly than enterprise technology, forcing retailers to rethink how they design and architect their technology stacks to differentiate their offerings and avoid racking up technical debt. One approach to this conundrum, which is gaining more airtime in conferences and discussions between vendors, consultants,