Salesforce

Tableau Software

CRM giant Salesforce has completed its US$15.7 billion acquisition of Tableau, the biggest deal in the company’s history. Announced in June, the deal gives Salesforce greater analytics and data visualisation capabilities as it pursues its Customer 360 strategy. Breakfast event: Who wins and who loses when TV meets programmatic technology?

retail customer sales associate relationship

Most consumers begin their shopping journey on a mobile device and either finish on the same device or go in store. That’s a key finding from Salesforce’s upcoming Commerce Cloud Shopping Index. James Johnson, director industry strategy – retail and consumer goods at Salesforce gave a sneak peek into the

Alibaba, Salesforce

Salesforce is ramping up its presence in the Chinese market, signing an exclusive sales agreement with internet giant Alibaba. As part of the partnership announced today, Alibaba will become the exclusive provider of Salesforce to customers in mainland China, Hong Kong, Macau, and Taiwan. And Salesforce will become the exclusive

customer shopping retail commerce

As brands struggle to meet rising customers expectations, humans are proving far more disruptive than technology, argues Tiffani Bova, growth & innovation evangelist at Salesforce.  Speaking at the Online Retailer conference in Sydney this week, Bova told delegates that ultimately, consumers want more.  “We want an app that can do

Going viral is the dream of many a social media user, including businesses, but when there are hundreds of millions of new posts competing for eyeballs, likes and shares every day, how do you make yours stand out? Viral content often comes from everyday people (or, usually, their kids and

Consumer expectations and behaviours are changing more rapidly than enterprise technology, forcing retailers to rethink how they design and architect their technology stacks to differentiate their offerings and avoid racking up technical debt. One approach to this conundrum, which is gaining more airtime in conferences and discussions between vendors, consultants,

Spalding Amazon

The most important trait for a professional working in digital marketing or ecommerce is empathy. It’s the driver to keep improving customer experiences in a world that’s continuously redefined by technology. That’s the view of Matt Day, Digital Marketing & Ecommerce Manager Spalding, the world’s largest basketball equipment maker. Sign

Cotton On store in Bourke Street, Melbourne

Forty per cent of Cotton On’s Australian ecommerce sales now come through buy, now, pay later channels like Afterpay. While in Malaysia the preferred payment method is cash on delivery, which accounts for 40 per cent of Cotton On payments. The difference in payment preferences in Asia Pacific is just

Amazon Prime Air

From setting the standard for delivery and ease of transaction in ecommerce to pioneering cashierless stores and embracing cloud computing, Amazon is a consistent and persistent disruptor in the retail sector. The rise of the Seattle giant has left investors wanting to know, how is the rest of retail industry

Salesforce has unveiled its new customer data platform (CDP) which will be available in beta later this year. The technology is billed as a mechanism that will allow marketers to finally achieve the single view of the customer. Sign up for Which-50’s Irregular Insights newsletter Gartner defines a CDP as