Public trust in government is undermined by data privacy concerns and poor customer experiences according to a new joint report from Salesforce and Boston Consulting Group. The research found 36 per cent of Australians and New Zealanders had become less trustful of governments because of concerns about data use transparency.
Last week, software company Salesforce acquired CDP and personalisation engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, multiple mergers and acquisitions and predicted vulnerability of personalisation investments—this latest move bears a closer look. What’s the common thread between these deals? What is implied
Salesforce has acquired Evergage, a customer data platform platform which provides real-time 1:1 personalisation, to accelerate the company’s efforts to offer enhanced personalisation solutions. Evergage earned numerous awards in 2019, most recently being named “CDP of the Year” and “Personalisation Tech Solution of the Year” in the inaugural Rele Awards.
Amazon AWS, Google Cloud, Alibaba Cloud and now Microsoft Azure – Why does Salesforce want to run its software on all of them?
This week Salesforce named Microsoft Azure as its public cloud provider for marketing cloud. Microsoft is the fourth IaaS platform on which Salesforce wants to run its software. The Salesforce relationships with Amazon AWS and Google Cloud were dated back to 2016 and 2017 respectively. The last partnership with Alibaba Cloud was sealed
Specialist MuleSoft integration consultancy WhiteSky Labs has received an investment from Salesforce Ventures. The capital will be used to expand internationally and capitalise on the growing demand for middleware. Founded in Australia in 2009, WhiteSky Labs is focused on MuleSoft, which was acquired by Salesforce in 2018 for US$6.5 billion.
Salesforce ANZ CEO Pip Marlow has encouraged Australian business leaders to lean in to the changes brought on by the fourth industrial revolution and urged local organisations to improve the diversity of their leaders which she says will help manage the disruption. Speaking at a Trans-Tasman Business Circle event for
Open banking start-up Basiq has concluded its Series A funding, securing investment from Salesforce Ventures, NAB Ventures and Westpac’s Reinventure. The fintech platform provides access and insights into financial data that it says enables organisations to take advantage of open banking via a consent-driven model that can obtain customer
Salesforce has the naming rights to what will be Sydney’s tallest building, a 53 storey $1.5 billion tower off Circular Quay. The CRM giant announced staff will begin moving into “Salesforce Tower Sydney” in “late 2022”. The move will put the $US130b software company squarely in real estate typified by
The consolidation of marketing companies into platforms is a disservice to marketers and has stifled innovation, according to the head of product of Acoustic, the newly formed marketing technology company. Acoustic was created following the sale of IBM’s marketing assets to private equity firm Centerbridge Partners in April. The company
Tryzens, the international digital commerce consultancy, has developed a bespoke new cartridge for Zip, the Australian buy now, pay later payments solution. The cross-functional cartridge, compatible with Salesforce Commerce Cloud, will make it faster and easier for Australian retailers to integrate Zip into their sites, taking advantage of the booming