Global and local tech giants are offering their services for free via an online portal that has launched to assist Australian companies during the COVID-19 pandemic. The Australian Information Industry Association (AIIA) unveiled the online resource centre yesterday to help businesses and workplaces move towards remote working arrangements as the
Salesforce has hailed its rejigged online-only World Tour event as a success which collected over a million social media impressions, in one of the early tests of the impact of coronavirus on the industry. But research suggests event attendance is a huge driver of business for hosts and exhibitors and
Businesses are failing to recognise how AI has already changed the consumer, according to Mathew Sweezey, director of marketing strategy at Salesforce. During the Salesforce World Tour in Sydney, which was hosted virtually today, Sweezey said any medium that an individual interacts with on a daily basis now is empowered
Salesforce’s co-CEO experiment is over after 18 months. The company announced today that co-CEO Keith Block has stepped down but will remain an advisor to CEO and chair Marc Benioff, who is now the sole chief executive. The announcement was released alongside the CRM giant’s full-year financial results, which also
Public trust in government is undermined by data privacy concerns and poor customer experiences according to a new joint report from Salesforce and Boston Consulting Group. The research found 36 per cent of Australians and New Zealanders had become less trustful of governments because of concerns about data use transparency.
Last week, software company Salesforce acquired CDP and personalisation engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, multiple mergers and acquisitions and predicted vulnerability of personalisation investments—this latest move bears a closer look. What’s the common thread between these deals? What is implied
Salesforce has acquired Evergage, a customer data platform platform which provides real-time 1:1 personalisation, to accelerate the company’s efforts to offer enhanced personalisation solutions. Evergage earned numerous awards in 2019, most recently being named “CDP of the Year” and “Personalisation Tech Solution of the Year” in the inaugural Rele Awards.
Amazon AWS, Google Cloud, Alibaba Cloud and now Microsoft Azure – Why does Salesforce want to run its software on all of them?
This week Salesforce named Microsoft Azure as its public cloud provider for marketing cloud. Microsoft is the fourth IaaS platform on which Salesforce wants to run its software. The Salesforce relationships with Amazon AWS and Google Cloud were dated back to 2016 and 2017 respectively. The last partnership with Alibaba Cloud was sealed
Specialist MuleSoft integration consultancy WhiteSky Labs has received an investment from Salesforce Ventures. The capital will be used to expand internationally and capitalise on the growing demand for middleware. Founded in Australia in 2009, WhiteSky Labs is focused on MuleSoft, which was acquired by Salesforce in 2018 for US$6.5 billion.
Salesforce ANZ CEO Pip Marlow has encouraged Australian business leaders to lean in to the changes brought on by the fourth industrial revolution and urged local organisations to improve the diversity of their leaders which she says will help manage the disruption. Speaking at a Trans-Tasman Business Circle event for