Safari

Apple has once again exerted its control over its mobile operating system to limit data collection in the name of improved user privacy. During its WWDC event this week Apple unveiled a single sign-in function, which is pitched as a privacy-focused alternative to Google and Facebook logins. The “Sign in

Apple appears to be bracing itself for a turf-war with the ad-tech community, stepping in to protect its users from Facebook’s increasingly nefarious privacy practices via an upgrade to its Safari browser across mobile and desktop. At this week’s annual WWDC conference, Apple’s SVP of software, Craig Federighi announced that

Echoing concerns from US industry groups, IAB Australia has described Apple’s move to block cookies in its Safari web browser as “opaque” making it more challenging for advertisers and publishers to manage their digital ad campaigns. Apple’s latest OS update released this week includes a feature called Intelligent Tracking Prevention