SaaS

Adobe’s marketing team radically altered its mindset, talent and relationships with agencies to adapt to a new way of operating, according to John Travis, VP Brand Marketing, Adobe. Speaking at Adobe Symposium in Sydney today, Travis outlined how Adobe’s marketing department changed as the Photoshop maker transformed from selling boxes

laptop, online shopping, finance

Consumers and customers are empowered, educated and spoiled for choice. With the emergence of digital channels, consumers now take their best experience in any context and apply it as a benchmark in every context. For example Amazon’s commerce platform has taught us, as consumers, to expect the widest range of

An airplane skywriting during an airshow

In 2007 Therese Tucker, founder and CEO of BlackLine, had a choice to make: move all the accounting and finance software BlackLine provides customers to the cloud, or keep some of it on-premise. There were some major upsides to becoming a pureplay SaaS provider before it was fashionable, there was

Software-as-a-Service (SaaS) and cloud infrastructure have fundamentally altered the dynamic between business units and the department. Traditionally, the relationship between IT and other business units had been mildly adversarial in many organisations, as IT juggled the complexities of “keeping the lights on” while trying to continuously improve and innovate to

Business departments have increasingly taken responsibility for technology buys, often circumventing traditional IT department involvement altogether. And they have now reached a “tipping point”, according to new research from Technology One. The study, conducted by IBRS, revealed most Australian IT groups are no longer the primary decision makers nor do

Australian business software-as-a-service (Saas) customers complain of opaque pricing with hidden costs, implementation challenges, limits on capability and auto-renewals. Security also remains a key concern. Little wonder SaaS vendor are sweating on renewal rates. With Australian companies tipped to spend $4 billion on SaaS products this year, according to figures

pills, tablets, medicine

Data platforms and emerging technology are set to revolutionise life sciences, according to one of the world’s largest providers of clinical trials. With a well established software-as-a-service platform, Medidata Solutions is now turning its attention to how it can better utilise the trove of data it is collecting. Medidata pioneered

VMware, the company best known for virtualising servers and storage, is transitioning to a subscription service model, according to its cloud platform CTO, Kit Colbert. The move is similar to Adobe’s SaaS shift and will generate better outcomes for customers, according to Colbert. “We absolutely are focused on moving more

Artificial Intelligence of Manhattan

Despite the hype, IT leaders are bullish that artificial intelligence is already having a commercial impact on their organisations. According to the Harvey Nash 2019 Technology Survey, 42 per cent of respondents said they were either making or saving money by using AI. The annual survey, which is one of

Digivizer has launched its new digital analytics SaaS solution allowing anyone responsible for digital marketing to track their digital investments across multiple social and search channels. Emma Lo Russo CEO at Digivizer told Which-50, “We’ve always served the larger corporations, brands like Microsoft, Lenovo and Optus – the big end