SaaS

From today the Adobe Experience Manager is available as a cloud service. Previously it was offered in two ways, on-premise and as a managed service.   The cloud-native architecture will bring the benefits of SaaS to the Adobe product, including faster implementation and easier integration – a sore spot for marketers when

This week Salesforce named Microsoft Azure as its public cloud provider for marketing cloud. Microsoft is the fourth IaaS platform on which Salesforce wants to run its software. The Salesforce relationships with Amazon AWS and Google Cloud were dated back to 2016 and 2017 respectively. The last partnership with Alibaba Cloud was sealed

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Decisions around foundational technology like ERP are critical to the long-term success of any organisation. With decision-making moving beyond the IT department into the realm of business line managers, it is important that both sets of stakeholders understand each other’s concerns. These issues are covered in a report by IRBS,

According to a new IBRS study, spend on enterprise solutions is set to increase in 2019-2020. Both IT and line of business buyers need to consider how they manage procurement of these new solutions – and how they can make integration easy for their business. According to the report, there are

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The key trigger driving upgrades or investment in technology is an organisation’s growth and transformation agenda. Business leaders tell us that investment in technology drives efficiencies which enable re-allocation of resources to deliver on growth initiatives. And 2019-2020 represents a tidal wave of change, with a shift in both buying power

A study of senior ANZ executives’ attitudes, expectations and plans for enterprise software has found that satisfaction levels with enterprise solutions remains low, but that adoption of ‘as-a-service’ software is changing this. The IBRS report paints a picture of the complex struggle between management and their staff when it comes to

Adobe’s marketing team radically altered its mindset, talent and relationships with agencies to adapt to a new way of operating, according to John Travis, VP Brand Marketing, Adobe. Speaking at Adobe Symposium in Sydney today, Travis outlined how Adobe’s marketing department changed as the Photoshop maker transformed from selling boxes

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Consumers and customers are empowered, educated and spoiled for choice. With the emergence of digital channels, consumers now take their best experience in any context and apply it as a benchmark in every context. For example Amazon’s commerce platform has taught us, as consumers, to expect the widest range of

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In 2007 Therese Tucker, founder and CEO of BlackLine, had a choice to make: move all the accounting and finance software BlackLine provides customers to the cloud, or keep some of it on-premise. There were some major upsides to becoming a pureplay SaaS provider before it was fashionable, there was

Software-as-a-Service (SaaS) and cloud infrastructure have fundamentally altered the dynamic between business units and the department. Traditionally, the relationship between IT and other business units had been mildly adversarial in many organisations, as IT juggled the complexities of “keeping the lights on” while trying to continuously improve and innovate to