Rubicon Project

Adtech company Magnite on Thursday announced Demand Manager Mobile, a platform that allows developers to integrate unified auctions into their monetisation set ups. Magnite debuted on the Nasdaq in July following the merger between Rubicon Project and Telaria in April 2020 Among the first clients to integrate the new Demand

Rubicon Project has released its Programmatic Ad Buying in Asia report which suggests programmatic budget in the Asia Pacific remain ribust despite the COVID-19 disruption. The report found that three-quarters of respondents reported high or medium levels of adoption, and 88% indicated they expect programmatic budgets to remain the same or

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American adtechs Rubicon Project and Telaria today announced they are merging to create the “the world’s largest independent sell-side advertising platform” with a focus on connected TV. The companies agreed to an all stock deal that will see Telaria stockholders expected to own approximately 47.1 per cent and Rubicon Project

The advertising ecosystem needs to work collaboratively so independent publishers and app developers can make money online, outside the walls of Google and Facebook, argues the technology chief of advertising technology company Rubicon Project. “The independent advertising community is about finding ways for independent publishers and independent application developers to

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Rubicon Project, the global exchange for advertising, announced it has appointed Rohan Creasey as Country Manager for Australia and New Zealand, effective immediately. As Country Manager Creasey will be responsible for driving business development efforts, and the adoption of Rubicon Project’s industry-leading automated advertising exchange across the Australia and New

Ad tech company Rubicon Project has acquired nToggle, a technology company that makes it easier and more cost effective for programmatic buyers to find the inventory they’re looking for among the billions of bid requests they receive each day. Rubicon Project paid US$38.5 million for nToggle, which will be made

Buyer and seller beware: programmatic advertising is on the nose right now. This week we learnt that global brands are boycotting YouTube, having discovered that their ads are not only appearing on hate sites, but actually funding the haters. Discovering you have Nazis on the payroll? Priceless. Now one of

SoundCloud is diving deeply into programmatic, making global audio and video inventory available in one place for the first time. The audio streaming service has selected Rubicon Project to manage the real-time bidding on the inventory. Sign up for Which-50’s Irregular Insights newsletter Advertisers are now able to programmatically access

Adtech companies AdRoll, Rubicon Project and AppNexus have all reduced the number of names their payrolls in recent months. The most recent announcement comes from AdRoll, which has sacked around 29 employees representing about 5 per cent of its headcount, despite revenue growth in 2016. It’s CEO pitched the news