Artificial Intelligence will make programmatic ad buying smarter. Specifically, it will help determine when and where to best place an ad across the 300 billion real-time marketing observations that occur in programmatic advertising exchanges daily. That’s the view of Nikos Acuña, the newly appointed Chief Visionary of adtech company Sizmek.
It’s stock soared. Then fizzled. Then fell to earth, never to return to its early stratospheric heights. And in the next few months, the RocketFuel brand will disappear altogether as Sizmek completes its acquisition of the former programmatic star. According to a statement from Sizmek this morning, Mark Grether, its former
Predictive marketing platform Rocket Fuel has revealed a strong surge in the growth of its platform business, up 165 per cent in a year. Analysts say the growth is indicative of the current market trends. Take our Which-50 reader survey and go into the draw for a chance to win