Rising

  Consumer usage of ad blockers is rising steeply with the global installed base set to crack 200 million. The bad news for brands and even more so for traditional online publishers is that next year blocked ads will represent nearly $40 billion in lost potential revenue. Don’t worry, it

So, that whole internet palava is working out just fine for Apple and Google. Both companies now sit atop the Interbrand 100 – the list of the most valuable brands in the world. In fact  the tech sector dominates with six of the ten largest brands in the world.  Coca Cola