Alibaba has reported a 38 per cent revenue increase from the prior year reaching US$23.2 billion however, the company warned the impact of the Novel Coronavirus will likely hit its results next quarter.  In an earnings call, Daniel Zhang, CEO of Alibaba Group said food delivery orders are down year-on-year

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After a blockbuster weekend of sales, Cyber Monday 2018 was the largest online shopping day of all time in the US. According to Adobe Analytics, Cyber Monday generated $7.9 billion in online sales, a 19.7 per cent increase year-over-year. While Black Friday sales increased 23.6 per cent compared to last

The Guardian’s in-house analytics tool Ophan looks set to be a huge money-spinner for the news site, with the publisher eyeing-up its potential to bring in not just ad revenue but also to license or sell on to other companies. Built almost four years ago by The Guardian’s director of architecture, Graham Tackley,

The majority of Australian marketers now employ content marketing strategies according to a new study by the Content Marketing Institute and the Association of Data-driven Marketing and Advertising  (ADMA) According to the research nearly half of the marketers surveyed believe that ROI measurement was an immediate and important criteria to

Twitter has continued its strong revenue growth performance, doubling its result on last year. More importantly, the company added over 13 million active monthly users — comfortably beating expectations on its key weakness. Profits were in line with expectations, with the company delivering an EBITDA of $US68 billion. Of all

Here’s the good news for social media marketers: Facebook’s click-through rates are rising, its costs per click is falling, and it is delivering strong revenue referrals all year. But the bad news is that you really can have too much of a good thing. Its success as a channel is