retargeting

Retargeting giant Criteo is being investigated by the French data protection authority following a complaint by an international privacy group about the collection and exploitation of consumers’ data by adtechs. Which-50 has confirmed the investigation with both the French authority and Criteo in what could be a landmark case for

Shares in retargeting company Criteo have taken a dive after it was reported that Google is considering changes to its ad tools that would make it more difficult to target ads through its Chrome browser. If true it will be the third technology industry giant to have introduced changes hostile

Algorithm marketing

Inspired by results from retargeting, marketers are scrambling to stitch together customer data, unleash machine learning and deliver personalised experiences in display and video ads, websites, apps, watches and – soon – refrigerators. Sign up for Which-50’s Irregular Insights newsletter But in our rush to hypertarget, marketers ignore the perils

Despite the evolution of sophisticated attribution models in recent years, the majority of Australia’s digital marketing practitioners remain mired in simplistic last click approaches, according to a recently published study. According to the authors of AdRoll’s “State of the Industry” report, six out of ten marketers assert that attribution is critical

The world’s largest retargeting platform Adroll is setting up shop in Australia and will use Sydney as its regional hub with Ben Sharp as its managing director. Backed by investors like Peter Thiel, Foundation Capital, Accel Partners, and Merus Capital, the decision to expand downunder reflects strong local growth. Both