A new study by the e-tailing group reveals that social media and social networking groups deliver less than one per cent of web traffic to US retailers. This is despite heavy investment in the channels. One cautionary note: the study does not measure the impact of advertising on social media

While online-only operators are regularly touted as the future growth engine of the national retail sector, digital technology also has much to offer traditional bricks-and-mortar businesses. It’s interesting that some in the industry have come to regard physical storefronts as an earnings liability. With high rental payments and operational expenses,

Australian retailers are building ever more digital connections with their customers yet many are failing to build long term relationships which can deliver enduring engagement.   According to a new study called Australian Digital Commerce: a commentary on the retail sector conducted jointly by Capgemini and Sydney University, more than