response

Around the world, each government’s response to the current pandemic has been different as has the effectiveness of those individual responses. The old fault lines of the developed and developing economies do not provide the easy dichotomy to parse responses as they might have in the past.   In fact, the

  As smart and cell phones have become ubiquitous in recent years, mobile SMS marketing has developed as an important new channel. And with just cause. Compared to email marketing, SMS has a staggeringly high open rates as the chart below attests. While a good email campaign can deliver open