quantcast

GDPR is expected to bring new levels of transparency to the digital advertising industry. However the new regulations also risk disturbing the current dynamic between publishers, advertisers and users. Some will argue that may not be such a bad thing in an industry where a few tech giants take the

Two new senior hires have joined Quantcast’s Sydney office. Rachael Townsley has been appointed Head of Marketing APAC, leading marketing and communications across the rapidly expanding Asia-Pacific region. She reports to Global Head of Corporate Marketing Cathy Novelli. While Nicole Gardner joins Quantcast in the newly created role of Head

Adtech company Quantcast is expanding its advertising solutions into seven markets across Asia, connecting brands with an online audience of up to 300 million consumers. The company already operates in Australia and New Zealand. Marketers across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Thailand will now be able to

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Peter Hunter is the new general manager, ANZ for audience data company Eyeota. Hunter brings more than 20 years experience across agency and sales with his skills in digital strategy, managing business growth, leadership, media, search and direct marketing. He will report directly to Andrew Tu, Managing Director Eyeota APAC,

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Audience insights and measurement platform Quantcast has announced a partnership with Quantium which aims to bridge the gap between online and offline data. The agreement will combine Quantium’s purchase data and analytics with Quantcast’s AI-driven audience platform, which directly measures over 150 million web destinations. Quantium’s QSegments, built from broad

Adtech company Quantcast has grown its Australian operation from 10 to almost 40 people in the last year and in recent months has rounded out 2016 by filling key management roles. The performance of Australia’s adtech companies outshines those in the US, where head counts have been trimmed at several

Walled gardens and cross channel measurement are commonly discussed hurdles to attribution, however one of the biggest challenges today is actually incrementality. That’s the view of Jerome Crochat, Quantcast Group Product Manager. Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit “With attribution now, marketers take all different parts of