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Qualtrics today announced Jason Laufer as its new country manager for Australia and New Zealand. Laufer joins the survey and experience management provider from LinkedIn and has previously held senior roles at IBM and Microsoft. Laufer is also recognised as one of Australia’s Outstanding LGBTI Leaders. Founded in 2002, Qualtrics

The product may make the initial sale but experiences creates brand loyalty. That’s the view of Volkswagen Australia’s Chief Customer and Marketing Officer Jason Bradshaw, who has spent the last half decade developing a data driven customer experience culture and strategy at the automotive manufacturer. This year Volkswagen Australia began

More than half of Australian workers (55 per cent) expect their industry will change for the better after COVID-19 due to the changes being implemented in response to the pandemic, according to new research released today from Qualtrics, which finds workplace flexibility and gratitude as the most effective parts of

Less than two years after buying Qualtrics for US$8 billion SAP has announced plans to take the survey and feedback business public via an initial public offering in the US.  SAP will remain a major shareholder in the business and the company says the primary objective for the IPO is

appointment, job

Qualtrics today announced it is promoting Brigid Archibald to managing director for its APJ region, replacing Bill McMurray who is moving to the US to become chief revenue officer. McMurray had led the experience management software provider in the region since it launched in APJ in 2015, rapidly growing to

Qualtrics has appointed Brigid Archibald as country manager for Australia and New Zealand.  Archibald, who has held senior sales and leadership positions with Salesforce and American Express, is now tasked with accelerating the company’s growth locally.  Qualtrics, which was acquired by SAP 12 months ago for US$8 billion, offers customer

Companies that have curious employees with different points of view and ideas create better products for customer engagement according to Julie Larson-Green, chief experience officer at Qualtrics. She said teams should listen and understand what people want from your company so you can exceed their expectations and find out how

ryan smith

There is a disconnect between CEOs and customers. 80 per cent of CEOs think they are providing a superior experience but only 8 per cent of their customers agree, according to Ryan Smith, CEO and co-founder of Qualtrics. At the company’s X4 conference held in Sydney last week, Smith said

SAP will buy survey software company Qualtrics for US$8 billion in cash with both companies hoping to provide value to businesses by combining experience data and operational data. The cloud giant has secured financing in the amount of €7 billion to cover purchase price and acquisition-related costs. According to Axios,


When it comes to customer experience businesses think they are doing a better job than they really are in part because they lack qualitative customer data. That’s the view of Kylan Lundeen, CMO of Utah-based software company Qualtrics, who cited research that 80 per cent of CEOs believe they are