As power shifts to consumers the lines between the buyer and seller will start to blur, according to PriceWaterhouseCoopers partner David Doyle. “Everyone is connected to the Internet by smartphones. Everyone has expectations in terms of how they interact with consumer products, with retailers or with telecoms companies across multiple

The world is turning into the technology industry – or at least the business world is according to a new global survey of CEO’s by PWC The study called the 17th Annual Global CEO Survey, finds “CEOs are coming to realize that no matter their industry, they must now think