PWC

Late last month, IAPA, the peak body for analytics professionals in Australia, revealed the country’s top analytics leaders as part of its IAPA Top 25 Analytics Leaders program. Today we profile the inaugural #1 ranked Analytics Leader, Chief Data Scientist Matt Kuperholz.  Kuperholz delivers analytics insights to the PwC organisation

PwC Australia announced a new invitation-only development program for senior marketing leaders: the CMO Growth Agenda. The program will enable CMOs to link business transformation, customer experience and marketing as the enterprise growth driver in the boardroom. Melbourne Business School and The Marketing Academy will contribute learning modules as part

Australian entertainment and media companies must assess trust and create, capture and monetise their trust assets in order to find growth in the next five years, according to a PwC Australia report. PwC’s 17th annual Australian Entertainment & Media Outlook analyses trends and consumer and advertising spend across 12 segments

Australian digital advertising revenue reached $2.1 billion for the first quarter of 2018, according to the Online Advertising Expenditure Report released today by IAB/PwC. Overall digital advertising revenue increased 13 per cent year-on-year, driven by growth in mobile and video, as well as General Display advertising which recorded 20.3 per

Nineteen per cent of the world’s top 2,500 companies now have a designated executive to lead their digital agenda, according to a new study from Strategy&, PwC’s strategy consulting business. The title attached to these executive roles vary from Head of Digital Transformation to CTO, CIO and Chief Digital Officer.

Total online advertising spend continues to grow, with first quarter expenditure at $1.86 billion, up 7.2 per cent year on year, according to data from the IAB and PwC. Data from the Q1 IAB PwC Online Advertising Expenditure Report shows mobile continues to grow exponentially. The report doesn’t detail the

More CEOs are being sacked for ethical lapses thanks to increased public scrutiny and accountability of executives. Turnovers due to ethical lapses rose from 3.9 per cent of all successions in 2007–11 to 5.3 per cent in 2012–16 — a 36 per cent increase, according to the 2016 CEO Success

Alibaba

Alibaba Group, PwC, Blackmores and Australia Post have signed a memorandum of understanding to explore blockchain technology to curb food fraud. Take our Which-50 reader survey and go into the draw for a chance to win a pair of Sony H.ear Bluetooth headphones or 1 of 5 Google Daydream VR

The next generation of family business owners remain pessimistic about the digital progress of their inheritance, with less than half feeling their company strategies are fit for digital purpose. That is a key finding from PWC’s global Next Generation family business survey. The 2016 survey returned to the earlier participants of its

Having been the leader for the past few years of Internet advertising revenue, search advertising shows no sign of slowing down, according to the latest report from professional services company PricewaterhouseCoopers (PwC). The annual report was released today and demonstrates predicted outlooks for the media and entertainment industries for the