To understand ‘Which 50%’ of your marketing spend is working, it’s important to know the trends which impact customer behaviour. This week PwC released its annual industry forecasting report into consumer and advertising spend in the Australian Entertainment & Media Outlook for 2021-2025. Examining the outcomes across 12 different segments,

When it comes to the perception of risk, CEOs globally are concerned by the pandemic, followed by cyber security. According to a recent report by PricewaterhouseCoopers, ESG and the Climate Crisis appear to be a lesser concern to executives, where more than half of the CEOs surveyed left out climate

A clear majority of global CEOs have not factored the threat of climate change into their strategic risk management activities, while a large hardcore rump still does not even acknowledge there is a problem, according to a study from PriceWaterhouseCoopers. Subscribe for free to Which-50’s Irregular Insights newsletter This year’s

The way ads are bought and sold online appears due for an overhaul, after a landmark UK study revealed around half of the money advertisers spend online programmatically never reaches publishers. In this week’s Minicast, Which-50 journalist Joseph Brookes discusses the findings from the ISBA Programmatic Supply Chain Transparency Study

Australia’s digital advertising market grew 3 per cent quarter-on-quarter and 6.5 per cent year-on-year to reach $2.381 billion for the September quarter. The figures are contained in the latest  IAB Online Advertising Expenditure Report prepared by PwC.  The three advertising categories, general display, classifieds and search & directories all recorded

Late last month, IAPA, the peak body for analytics professionals in Australia, revealed the country’s top analytics leaders as part of its IAPA Top 25 Analytics Leaders program. Today we profile the inaugural #1 ranked Analytics Leader, Chief Data Scientist Matt Kuperholz.  Kuperholz delivers analytics insights to the PwC organisation

PwC Australia announced a new invitation-only development program for senior marketing leaders: the CMO Growth Agenda. The program will enable CMOs to link business transformation, customer experience and marketing as the enterprise growth driver in the boardroom. Melbourne Business School and The Marketing Academy will contribute learning modules as part

Australian entertainment and media companies must assess trust and create, capture and monetise their trust assets in order to find growth in the next five years, according to a PwC Australia report. PwC’s 17th annual Australian Entertainment & Media Outlook analyses trends and consumer and advertising spend across 12 segments

Australian digital advertising revenue reached $2.1 billion for the first quarter of 2018, according to the Online Advertising Expenditure Report released today by IAB/PwC. Overall digital advertising revenue increased 13 per cent year-on-year, driven by growth in mobile and video, as well as General Display advertising which recorded 20.3 per

Nineteen per cent of the world’s top 2,500 companies now have a designated executive to lead their digital agenda, according to a new study from Strategy&, PwC’s strategy consulting business. The title attached to these executive roles vary from Head of Digital Transformation to CTO, CIO and Chief Digital Officer.