Sell-side platform PubMatic has announced a partnership with Australian creative ad technology firm Bonzai to provide advertisers with high impact rich media advertising. Bonzai’s platform makes it easy for brands to rapidly develop and deploy many different create options across devices, allowing its clients to better exploit programmatic opportunities. Sign up to Which-50’s

Attribution, ROI

As brand advertising takes on more of the characteristics of performance, inevitably there will be a push to more directly attribute sales to a category of marketing spend that has avoided such scrutiny in the past. We asked sell and buy-side marketers around the region how likely this is. The future of advertising is

The push by some of the world’s biggest ad-techs including PubMatic and The Trade Desk to build an open identity standard on the internet will accelerate later this year. Their goal is to undercut the advantage that walled gardens like Facebook and Google derive from knowing the actual identity of the

Brands thinking of bringing their programmatic trading in-house need to consider whether they have to digital maturity, talent, data and risk appetite to make the transition. That’s the view of Nicola Lewis Chief Investment Officer, GroupM. Speaking on a panel at Advertising Week in Sydney, Lewis said her agency would

As we first suggested in May this year, supply-side platform PubMatic has now released a new approach to charging for services that addressed the need for greater transparency from brands. Martech and adtech suppliers are increasingly looking at new ways of charging for their services due to concerns over the

PubMatic, the publisher-focused sell-side platform (SSP), released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetisation. Sign up

iceberg, viewability, transparency

PubMatic, a sell-side platform and Sizmek  – which describes itself as the largest independent buy-side advertising platform – have announced a global supply path optimisation (SPO) partnership. Sizmek will include PubMatic in its network of preferred publisher platforms. This should help consolidate programmatic ad spend, providing agencies and advertisers with

Want to experience the joy of ad fraud in near real time? Here is your chance. Posters to Reddit reported an ad fraud program in the last 48 hours involving fake 300-by-250 video ads for McDonald’s. Our understanding is that the value of the fraud is tiny. Instead, the interesting

Jason Barnes PubMatic

Ad tech vendor PubMatic has announced its Asia-Pacific operations were profitable on an adjusted EBITDA basis in 2016 and the first quarter of 2017. The company added that it recorded more than 100 per cent year-over-year net revenue growth in the first quarter of 2017. It attributed the financial performance

A new vendor report – this time from Pubmatic, says the increased global adoption of header bidding and private marketplaces (PMPs) is driving significant monetization opportunities for mobile publishers. This technology enables mobile publishers to better monetize their ad inventory and increase their CPM’s, according to the company. The authors suggest brands are spending