Publicis Groupe

Publicis Groupe has appointed Adrian Farouk to the new role of Epsilon ANZ chief executive. Farouk will now have a dual role, retaining his responsibilities as CEO of Digitas ANZ. Effective immediately, Farouk will lead Epsilon’s local operations, with offices based in Sydney and Melbourne. Epsilon is the leader in

Publicis Sapient’s Australian arm has retired its legacy brands and brought together all others under a single banner, Publicis Sappient, as part of a global rebrand that the company says will drive growth. The digital transformation partner says the move is a “strategic business decision” that will include moving SapientNitro,

Publicis Groupe have announced the development of a professional assistant platform named Marcel. Powered by AI and machine learning, Publicis Groupe will launch the assistant at next year’s Viva Technology awards in Paris. In order to develop and deploy the platform, Publicis Groupe said it will shift its promotional budget