It looked like a stunning strategy. After Publicis – one of the world’s largest media and communications companies – had acquired both Razorfish and Sapient Nitro over the past decade it appeared as though the global giant had secured both Mayfair and Park Lane on the digital agency monopoly board. However

Publicis Groupe, the global advertising and PR giant which is increasingly expanding into a technology services business revealed a strategic partnership with Tencent, one of the two giants of Chinese ecommerce. The partnership is described as the first-of-its-kind collaboration. It involves the whole of the global advertising group and all 11 products

Publicis Groupe announced that it will acquire Sapient in an all-cash transaction for $25.00 per share as it strengthens its position in the digital agency sector. Sapient owns Sapient Nitro, identified earlier this year by Forrester as the clear leader in the digital agency space world wide. Its other two