programmatic audio

Eight out of 10 media buyers have bought streaming digital audio advertising, according to IAB Australia’s inaugural Digital Audio Advertising: State of the Nation trade survey. The study shows that half of agency respondents surveyed are either already buying programmatic audio inventory or expect to do so in the next

Hot on the heels of the news from Omnicom’s announcement that it will offer programmatic audio on Spotify, Danish-based Adform has revelaed it is working with companies such as Rubicon Project, to do the same. The new offering allows Adform’s buyer clients to now purchase 15-second or 30-second Spotify audio

Omnicom Media Group Australia has launched programmatic audio advertising campaigns on the Spotify music streaming platform. In July this year Spotify made its audio ad inventory available to programmatic buyers in partnership with AppNexus, The Trade Desk and Rubicon Project. As of June 2016, the music streaming platform officially reported