programmatic advertising

The programmatic advertising market is “ripe for reformation” after a landmark UK study revealed around half of the money advertisers spend never reaches publishers and around one third of the programmatic supply chain cost is “unattributable”. The report [pdf], prepared for UK advertiser industry group, the Incorporated Society of British

In today’s digital economy, programmatic advertising plays an integral role in the digital transformation of how businesses reach, win and retain customers.  The big question is – how are the some of the world’s leading brands leveraging programmatic to outgrow the competition smarter, faster and more efficiently? In our first