Programmatic

For The Economist, podcasts serve the dual purpose of helping attract and retain subscribers, while the audio advertising pays enough to cover the production costs. Like many global business publications, in recent years The Economist has shifted away from a reliance on advertising to growing subscription revenue. It also recently

AT&T Communications and Xandr, AT&T’s advertising business, announced that AT&T will consolidate its programmatic advertising spend on the open exchange through Xandr’s Demand-Side Platform (DSP), the AppNexus Programmable Platform (APP). This news marks a five-year milestone in the relationship between AT&T and AppNexus, and a new level of synergy between

Adtech company Taptica will acquire RhythmOne for US$176 million in an all-stock deal, pending shareholder approval. RhythmOne provides cross-screen solutions focused on connected TV (CTV). The combination of RhythmOne and Tremor Video DSP, which Taptica acquired in August 2017, will create one of the leading independent video advertising companies in

ad fraud

Australia has the third highest rate of programmatic ad fraud in the world, according to a new report, which claims the rate of fraudulent programatic ads is 20 per cent. Sign up to Which-50’s Digital Marketing Newsletter Mobile app ads are the riskiest form of advertising and the problem is

maze strategy plan solution

Many marketers who are new to the programmatic world can fall into the trap of believing the machine will do all of their work for them. Not so. In truth, marketers still need to develop strategies to best leverage the programmatic infrastructure that they and their partners have put in

advertising programmatic data analysis technology

In a generation digital marketing has evolved to become the primary way many brands run their campaigns all over the world. But none of it would be possible without the underlying technology infrastructure that has subsequently developed around programmatic advertising.  To practitioners the language of programmatic may well be second

At a global level programmatic growth is slowing as it becomes the digital dominant method of trading digital advertising, according to a new report.  Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today.

Founded in 2001, Index Exchange is one of the oldest adtechs but it’s also one of the newest players to join the Australian market. An analysis of local publishers’ ads.txt files shows the ad exchange has been widely adopted, despite only entering the Australian market a little over a year

Brands thinking of bringing their programmatic trading in-house need to consider whether they have to digital maturity, talent, data and risk appetite to make the transition. That’s the view of Nicola Lewis Chief Investment Officer, GroupM. Speaking on a panel at Advertising Week in Sydney, Lewis said her agency would

I’m old enough to remember technologies like Sony’s BetaMax and how it was replaced by JVC’s VHS. BetaMax was arguably a better format but JVC won the battle and consumers were all forced to go out and buy new players to watch movies. This was a decision that was not made