Integral Ad Science has acquired Amino Payments, the ad spend transparency and optimisation company it partnered with last year to develop the Total Visibility product. Terms of the deal were not disclosed. The Amino Payments brand will be retired and the popular Total Visibility product will become an IAS brand.
While brands have pulled back online advertising spend, Australia remains one of the best advertising media markets in the world for programmatic, according to a leading ad verification company. But fraud remains a problem, especially when brands do not use any mitigation strategy — as high as 13 per cent
Gumtree has appointed Shannon Fitzpatrick as Director of Advertising, bolstering the online marketplace’s programmatic offering. In his new role, Fitzpatrick will lead strategic direction to drive further growth for the site’s programmatic-first advertising approach. With almost two decades’ experience in media and advertising, Fitzpatrick has worked in a variety of
Magnite debuts today on the Nasdaq, following the merger between Rubicon Project and Telaria in April 2020 to create what the companies claim is the largest independent sell-side advertising platform. The merged entity combines Rubicon Project’s expertise as a scaled programmatic exchange with Telaria’s CTV capabilities, according to the parties.
Rubicon Project has released its Programmatic Ad Buying in Asia report which suggests programmatic budget in the Asia Pacific remain ribust despite the COVID-19 disruption. The report found that three-quarters of respondents reported high or medium levels of adoption, and 88% indicated they expect programmatic budgets to remain the same or
The way ads are bought and sold online appears due for an overhaul, after a landmark UK study revealed around half of the money advertisers spend online programmatically never reaches publishers. In this week’s Minicast, Which-50 journalist Joseph Brookes discusses the findings from the ISBA Programmatic Supply Chain Transparency Study
Australian publishers are urging marketers to take a more nuanced approach to blocking ads from appearing alongside COVID-19 content. Despite audience numbers exploding, news outlets in Australia and around the globe are facing a financial crisis, emphasising that eyeballs don’t always translate to dollars online. One corner of the digital
American adtechs Rubicon Project and Telaria today announced they are merging to create the “the world’s largest independent sell-side advertising platform” with a focus on connected TV. The companies agreed to an all stock deal that will see Telaria stockholders expected to own approximately 47.1 per cent and Rubicon Project
After working at my last ad tech company, the decision was made to go agency side much to the chagrin of my colleagues, all who warned of the pitfalls involved with agency life. Being placed on our agency’s highest value account and on one of the largest lines of business
In 2020, 69 per cent of all digital media will trade programmatically, up from 65 per cent this year, according to Zenith’s Programmatic Marketing Forecasts 2019. The total amount spent programmatically will exceed US$100 billion for the first time in 2019, reaching US$106 billion by the end of the year,