Programmatic

merger acquisition doing deals puzzle joining deal

American adtechs Rubicon Project and Telaria today announced they are merging to create the “the world’s largest independent sell-side advertising platform” with a focus on connected TV. The companies agreed to an all stock deal that will see Telaria stockholders expected to own approximately 47.1 per cent and Rubicon Project

After working at my last ad tech company, the decision was made to go agency side much to the chagrin of my colleagues, all who warned of the pitfalls involved with agency life. Being placed on our agency’s highest value account and on one of the largest lines of business

In 2020, 69 per cent of all digital media will trade programmatically, up from 65 per cent this year, according to Zenith’s Programmatic Marketing Forecasts 2019. The total amount spent programmatically will exceed US$100 billion for the first time in 2019, reaching US$106 billion by the end of the year,

The adtech industry is too focused on metrics that don’t really matter to its customers and needs to shift its focus to get stronger buy in from senior marketing leaders. To convince CMOs to invest more in programmatic, it is important to map to overall business outcomes as well as

Brands in digital TV have a tendency to overcomplicate things for advertisers. They feel the need to use certain technologies just because they are available, according to Patrick Darcy, CEO at Cadreon. He said, “an advance in technology — certainly programmatic, data or addressability — because there’s changes in technology,

Nine is raising the stakes on viewability, offering to price and trade all its BVOD and short form video based on cost per completed view. That means advertisers will only pay for views that have a 100 percent completion rate.  During the annual Nine Upfronts, the media company said it

appointment, job

GumGum, an artificial intelligence company specialising in solutions for digital advertising, has appointed experienced industry executive Grant Bingham as sales director, ANZ. Bingham was most recently commercial partnerships director at Pacific Magazines and has worked at Nine Entertainment as director of programmatic sales. Sign up to Which-50’s Digital Marketing Newsletter

For The Economist, podcasts serve the dual purpose of helping attract and retain subscribers, while the audio advertising pays enough to cover the production costs. Like many global business publications, in recent years The Economist has shifted away from a reliance on advertising to growing subscription revenue. It also recently

AT&T Communications and Xandr, AT&T’s advertising business, announced that AT&T will consolidate its programmatic advertising spend on the open exchange through Xandr’s Demand-Side Platform (DSP), the AppNexus Programmable Platform (APP). This news marks a five-year milestone in the relationship between AT&T and AppNexus, and a new level of synergy between

Adtech company Taptica will acquire RhythmOne for US$176 million in an all-stock deal, pending shareholder approval. RhythmOne provides cross-screen solutions focused on connected TV (CTV). The combination of RhythmOne and Tremor Video DSP, which Taptica acquired in August 2017, will create one of the leading independent video advertising companies in