privacy

Google headquarters London

ACCC is taking legal action against Google, alleging it didn’t have the correct form of consent from millions of Australians consumers when it began combining their internet browsing activity with their Google account data in 2016.  The consumer watchdog has today launched Federal Court proceedings against Google alleging the search

Optus has overhauled its marketing measurement capabilities, implementing a new technology platform built on a strong data foundation.  After conducting a global marketing analytics & algorithmic attribution services tender, Optus began working with Marketing Evolution, a US-based marketing measurement provider in October 2018. The aim of the initiative was to

The list of US figures whose Twitter accounts were hijacked by scammers on Wednesday US time reads like a Who’s Who of the tech and celebrity worlds: Tesla boss Elon Musk, Amazon chief Jeff Bezos, Microsoft founder Bill Gates, former president Barack Obama, current Democratic nominee Joe Biden, celebrities Kanye West and

California’s new privacy act – the CCPA will require businesses to abide by global optouts, after the office of the state Attorney General, indicated too many companies simply ignore Do Not Track Signals. In a Final Statement of Reasons the state OAG notes, “Subsection (d) requires a business that collects

Australia’s national privacy regulator has said the conditions forced by the current pandemic have highlighted the value of online privacy. The watchdog also shared early findings from a major survey of Australian citizens’ attitude to privacy and revealed digital platforms will be under renewed scrutiny for their privacy practices in

Australia’s contact tracing app will be critical to tracking and minimising the spread of coronavirus, according to the federal government, which has positioned the technology as a way to speed up the easing of lockdown measures. But some privacy experts are concerned about the proportionality and design of the tool

Australia’s privacy regulator has welcomed the federal court’s decision to progress its landmark case against Facebook for alleged serious and repeated interference with Australian users’ privacy. The Office of the Australian Information Commissioner (OAIC) has been granted leave to serve legal documents on US-based Facebook Inc and Facebook Ireland. Register

Australia looks set to follow Singapore in introducing a “contact tracing” app to track coronavirus victims and the people they come in contact with, in the hope the app could eventually help ease lockdown measures. The federal government wants to introduce the app within a fortnight, with details to be

New research shows 65 per cent of Australians are less willing to buy a product or use a service from a brand if it uses their personal data. While there are variations by product category, the report argues that this statistic demonstrates the rise of data privacy considerations in consumers’

Late last year Gartner declared 80 per cent of marketers would abandon personalisation efforts by 2025 because of a lack of ROI and a rising tide of data regulation. The analysts argued many data and personalisation efforts were backfiring with consumers finally catching on to the trade off and rejecting