privacy

Transparency and informed consent should be prerequisites for the use of customer data with emerging technology, according to the data leaders of Telstra, Bank of New Zealand, and iCare. But it is still not a common practice in the industry, despite what some companies might say. Sign up for Which-50’s

Apple has once again exerted its control over its mobile operating system to limit data collection in the name of improved user privacy. During its WWDC event this week Apple unveiled a single sign-in function, which is pitched as a privacy-focused alternative to Google and Facebook logins. The “Sign in

It is twelve months since GDPR came into force, but you need to look back a little further to really appreciate why the world is now very different for marketers than it was a year and a day ago. And why it risks becoming toxic for advertising technology and marketing

Salesforce was forced to shut off access to parts of its services over the weekend after an update gave all users permission to access and modify data in their company’s systems from which they should have been restricted. The error was caused by database script deployment which “inadvertently gave users

Facebook plans to make its platform more privacy-focused, built around several principles core to the way WhatsApp has been developed, according to CEO Mark Zuckerberg. During the F8 conference in San Jose earlier this week the CEO opened the event saying the company will focus on the most fundamental and

High-performing businesses are seven times more likely than industry laggards to feel they have control over the balance between personalisation and privacy. The figures are contained in the latest Salesforce State of Marketing report, released in late 2018. Sign up for Which-50’s Irregular Insights newsletter Nominate today for the Which-50

There was a fascinating article in a recent US print edition of the Financial Times. It was titled, “Patients take control of their medical data”. Here is the quote that almost took my breath away: “It [a new data platform collecting medical data] now has 1,200 users on its platform

Faced with the prospect of major fines and reputational damage, an increasingly fragmented landscape of privacy regulation is putting senior executives on edge. Concerns about rapidly accelerating privacy laws and their associated regulatory burdens was identified as the top emerging risk that organisations face globally, according to Gartner’s latest emerging

Recent regulatory moves to strengthen consumer privacy will be largely ineffective, according to OpenText CEO and CTO, Mark Barrenechea, who argues consumer habits means a technology-led approach is a more viable option. “I think we’ve lost the privacy war. There is so much data available [now],” Barrenechea told Which-50 during

Over the past two years software company Zoho has removed all third party cookies from its sites as it strengthens its user privacy procedures and policies. Sign up to Which-50’s Digital Marketing Newsletter Nominate today for the Which-50 Digital Experience Awards. Simple. Fast. Easy. “We don’t use any third party