CMOs need to reassess their data collection practices and keep an eye on regulators’ growing appetite for enforcing strict new privacy rules, according to new global research from Accenture Interactive Accenture Interactive’s 2019 Consumer Pulse Survey: See People, Not Patterns, surveyed over 8,000 consumers globally and found nearly 30 per

Australia’s privacy watchdog, the Office of the Australian Information Commissioner, has released a draft document outlining the privacy guidelines for the upcoming Consumer Data Right (CDR). Sign up for Which-50’s Irregular Insights newsletter The guidelines cover consent, notifications, data use, data quality, and security, among other privacy issues raised by

Email address and phone numbers provided to enable for two factor authentication of Twitter users’ accounts were used to target advertisements, the company revealed this week.  Twitter said it wasn’t aware of how many people were impacted by the mistake and no personal data was ever shared externally with its

If you’ve been following the details of the California Consumer Privacy Act (CCPA), you probably know that the California State Legislature amended the definition of “personal data” to add the word “reasonably” in front of the word “capable” in the phrase “information that identifies, relates to, describes, [and] is capable

A group of CEOs from some of America’s largest companies have asked lawmakers to pass a nationwide consumer data privacy law as soon as possible. An open letter, signed by 51 CEOs from the Business Roundtable, is calling for Congress to agree on a “well-understood legal and regulatory framework” that

The ACCC has identified significant problems with Australia’s customer loyalty schemes, which include frequent flyer, supermarket and credit card operators, in a new report released today. One of the areas the consumer watchdog is probing is the poor disclosure about how consumer data is used and shared, including selling insights

Data strategy

Near, an AI startup that tracks consumer behaviour online and offline will use its latest funding round – US$100 million raised in July – to expand beyond its core marketing services. The company wants to apply its tracking and data enriching platform to new industries to help incumbents handle disruption

If you do anything online chances are Google or Facebook know about it. A 2016 study by Princeton University revealed Google had a data collection presence on 70 per cent of the one million most popular websites. Facebook, meanwhile, holds sensitive data on the 2.4 billion people who have signed

Robots look creepy if they look too much like a real person. That “creepiness” is referred to as the “uncanny valley” in the field of robotics.It describes how people perceive humanoid robots with extreme cognitive dissonance when the robot looks too much like a person. In short, the more a

Armed with new funding and support, Australia’s privacy watchdog has signalled a shift in its approach to regulation in order to keep up with “increasingly complex” information handling practices, changing consumer expectations, and new data portability and security schemes. Sign up for Which-50’s Irregular Insights newsletter The Office of the