privacy

Faced with the prospect of major fines and reputational damage, an increasingly fragmented landscape of privacy regulation is putting senior executives on edge. Concerns about rapidly accelerating privacy laws and their associated regulatory burdens was identified as the top emerging risk that organisations face globally, according to Gartner’s latest emerging

Recent regulatory moves to strengthen consumer privacy will be largely ineffective, according to OpenText CEO and CTO, Mark Barrenechea, who argues consumer habits means a technology-led approach is a more viable option. “I think we’ve lost the privacy war. There is so much data available [now],” Barrenechea told Which-50 during

Over the past two years software company Zoho has removed all third party cookies from its sites as it strengthens its user privacy procedures and policies. Sign up to Which-50’s Digital Marketing Newsletter “We don’t use any third party cookies to track users when they come to any of our

The Association of Market and Social Research Organisations (AMSRO) has launched new data privacy initiatives for its members at its annual Leaders Forum 2019, a practice approach for the responsible use of customer data in research and analytics. “All companies that collect and use personal data face ever increasing risks

Facebook has admitted hundreds of millions of its users’ passwords were stored in plain text and able to be accessed by its employees. In a blog post, Pedro Canahuati, VP Engineering, Security and Privacy at Facebook said the company has fixed the issues and will be notifying those users whose

There was a time when “location-based marketing” meant out-of-home media placements – signs, billboards, in-store displays, and so forth. Naturally, when GPS chips found their way into mobile phones and from there into everyone’s pockets and pocketbooks, “location-based” came to mean targeting specific users based on their location, as broadcast

Consumer confidence is key, and needs to be earned. Too many companies focus on short-term profits and data quantity instead of quality. The focus needs to be more on customer goodwill and long-term loyalty. In a world of increasing consumer awareness, the risks can be reputation damage, slashed revenues and share

Australians have just one day to opt out of the government’s controversial digital health record system, My Health Record. While the scheme has existed in some form since 2012 a contentious switch to opt out last year has placed My Health Record under considerable scrutiny. Sign up for Which-50’s Irregular

Google has been handed a €50 million (AU$79 million) fine from the French data protection watchdog for failing to comply with GDPR. The French watchdog CNIL said the tech giant had a “lack of transparency, unsatisfactory information and lack of valid consent for the personalisation of advertisement”. Sign up for

Ever rising customer expectations, disparate data sources and balancing privacy with personalisation are the key concerns for global marketers. According to Salesforce’s 5th State of Marketing Report released this week, nearly a third (32 per cent) of ANZ marketers feel challenged to balance personalisation with privacy. That’s on par with