Data connectivity platform LiveRamp and 10 ViacomCBS have partnered for an Australian-first data collaboration for digital advertisers.  The partnership will allow 10 ViacomCBS to offer its advertisers to connect to first-party data through LiveRamp’s Safe Haven, in order to generate insights that do not compromise privacy.  According to Sophie Hicks

Research commissioned by data connectivity platform LiveRamp shows that advertisers using its Authenticated Traffic Solution (ATS) can achieve an ROI of 343 per cent. The platform uses pseudonymised identifiers with the purpose of connecting marketers with people rather than cookies. The company claims that this helps organisations to spend their

AI will drive economic growth in the West

Data mapping is the process of determining and documenting the way personal information flows into, across, and outside of an organisation. Part 1 – Privacy: The Risks And How To Safeguard Against These To celebrate Privacy Awareness Week (3rd to the 9th of May) this year, privacy experts from technology

Mark Zuckerberg has grown very wealthy on the strength of the advertising platform he has built, which enables advertisers to hock their wares with pinpoint precision at the eyeballs most likely to belong to customers. Facebook’s ad-targeting technology is indeed a very impressive achievement — but apparently Facebook doesn’t want

  Australian organisations are facing higher levels of data privacy risks and security challenges due increasing levels of personal data management. To celebrate Privacy Awareness Week (3rd to the 9th of May) this year, privacy experts from technology consulting firm Protiviti and law firm Baker McKenzie are coming together in

Digital security concept

The CSIRO’s digital arm Data61 today provided an update on its data privacy tool that uses AI to help share important datasets publicly in a safer way.  Still under development, it is already being used by the NSW government to analyse COVID-19 spread information, domestic violence data collected during the

Australia’s privacy commissioner has ordered the Department of Home Affairs to pay compensation to nearly 1,300  immigration detention detainees whose personal information was mistakenly posted online in 2014. The decision on one of Australia’s most serious privacy breaches represents the first time compensation will be paid for non-economic loss from

Australian banks don’t think dead people’s data should be as well protected as the living because community attitudes to the issue are unclear, despite law reform commissions arguing for better protections.  In a submission to the current review of the Australian Privacy the Australian Banking Association, which represents most major


The world’s best known software development platform GitHub will remove all non-essential cookies from its websites to improve developers’ experience and protect their privacy. Visitors to the website will not see a cookie banner on or its subdomains. The announcement made Friday comes just a week after French regulators

Starting next year Apple will require apps to collect explicit permission from users to track them and turn the capability off by default. Last week the tech giant revealed apps that don’t comply will be removed from the App Store. The privacy measure, which Apple calls App Tracking Transparency (ATT),