The ability to accurately predict customer behavior and intervene in a timely way to influence that behaviour relies on leveraging a mixture of data and analytics techniques, according to a new report The report titled, The Shift to Predictive Engagement, recommends using predictive, real-time and reactive methods in conjunction. That’s
Brands are starting to utilise their investments in predictive analytics to better personalise experiences at scale in a field that is known as predictive engagement. According to an Investigates study by the Which-50 Digital Intelligence Unit conducted in partnership with Genesys, predictive engagement helps organisations drive more intelligent customer engagement.
COVER STORY: Which-50 Investigates: Mastering Predictive Analytics Will Enable Predictive Engagement
Businesses have invested heavily in data analytics to understand consumers and to predict what they might do next. Smart companies want to take that a step further and use insights from predictive analytics to build what is being described as “predictive engagement”. According to an Investigates study by the Which-50 Digital