When I was young and fresh out of college, people urged me to start contributing to a retirement fund as soon as I could. They explained that since I had time on my side, even modest investments would pay significant dividends. I just needed the discipline to start saving early.
Machine learning-powered predictive analytics are generating a significant uplift in campaign response rates and member satisfaction for Virgin Australia’s frequent flyer program, Velocity, according to its CEO, Karl Schuster. Sign up for Which-50’s Irregular Insights newsletter While new technology is allowing the Velocity Frequent Flyer program to deliver personalised offers
Advanced analytics has the potential to uncover otherwise unseen insights and outcomes. But more often than not organisations are using the tools to reinforce what they already know, according to SAP VP and chief analytics evangelist, Shailendra Kumar. Kumar, who spoke to Which-50 following an industry roundtable in Sydney, says the
Online comparison website Finder has only been using predictive analytics for under a year and, according to its head of insights and analytics Steve Lockwood, it has given the company a clear view of how they are performing in many different areas. Lockwood explained, “We’ve got such real time access
Professional services firms are seeing strong demand for predictive analytics projects, but say Australian businesses still face challenges implementing or operationalising the insights gained from the statistical models. While predictive analytics is not a new capability partners from KPMG and Accenture say businesses still struggle when it comes to optimising
Brands are starting to utilise their investments in predictive analytics to better personalise experiences at scale in a field that is known as predictive engagement. According to an Investigates study by the Which-50 Digital Intelligence Unit conducted in partnership with Genesys, predictive engagement helps organisations drive more intelligent customer engagement.
COVER STORY: Which-50 Investigates: Mastering Predictive Analytics Will Enable Predictive Engagement
Businesses have invested heavily in data analytics to understand consumers and to predict what they might do next. Smart companies want to take that a step further and use insights from predictive analytics to build what is being described as “predictive engagement”. According to an Investigates study by the Which-50 Digital
Too many companies feel they need to dive into predictive analytics without really understanding why they would do it. In this paper, Which-50 contributor and Talent Analytics CEO Greta Roberts outlines 5 ways to chose a high-value project Identify a business problem to solve. Almost everyone working on modern predictive
Over the past 30 years, businesses have spent billions on talent assessments. Many of these are now being used to understand job candidates. Increasingly, businesses are asking how (or if) a predictive talent acquisition strategy can include the use of pre-hire assessments? As costs of failed new hires continue to