Both Forrester and Gartner now assert analytics has become an essential competency for marketers. But a complex marketplace with even more complex underlying technology still keeps many marketing leaders up at night, according to the research firms. Those marketers will take little comfort then that the latest advice is to

We are firmly in the trough of disillusionment over data science. I’m seeing a trend in my clients — from startups to Fortune 100 — that’s driving that disillusionment. The results of data science are often failing to meet expectations. The fall of TESCO and the pending sale of its

Predictive analytics has driven strong client retention at global recruitment service Monster — and helped the company to grow a stronger share of wallet — according to Jean Paul Isson, Global VP of Business Intelligence and Predictive Analytics. Isson will be in Sydney in July, when he will speak at