Advertising in digital audio platforms continues to grow with 75 per cent of media buyers placing ads in podcasts, according to a new IAB report, the Audio Advertising State of the Nation. The report also highlighted 90 per cent of media buyers are buying ads in streaming services. Nearly two-thirds

There hasn’t been much good news out of publishing and media since the Great Recession, but one segment, recorded audio, is exploding everywhere, all at once. The US audiobook market recored 47 per cent year on year growth in the last twelve months. Audible Australia recently announced an aggressive push

For The Economist, podcasts serve the dual purpose of helping attract and retain subscribers, while the audio advertising pays enough to cover the production costs. Like many global business publications, in recent years The Economist has shifted away from a reliance on advertising to growing subscription revenue. It also recently

Two thirds of Australian media agencies are now regularly buying streaming audio, according to the latest IAB Australia’s Audio Advertising State of the Nation research. The report found the number of media agencies using podcast advertising regularly has nearly tripled in the last year (from five per cent in December

Nine is venturing into the world of podcasts, launching an audio strategy dubbed 9Podcasts to tap into new revenue streams. The broadcaster will create audio series which complement its existing brands across news, sport and lifestyle. Take our Which-50 reader survey and go into the draw for a chance to