The issue is that brands are increasingly competing for the quality of experiences that they offer for customers attention says Jenny Williams, ADMA marketing lead. In ADMA’s Brave Marketing Podcast, Williams said for marketers to create a great experience and personalise a journey it’s really important for marketers and for
Spotify is ramping up its podcasting division by acquiring Gimlet Media and Anchor. The company did not disclose how much it paid for each start-up, however Recode reported the Gimlet Media deal was around US$230 million. Gimlet is known for its independent podcasts such as Startup and Reply All, and
In this podcast, Timothy Whitfield and John Miskelly interview Michael Rubenstein the President of AppNexus. This interview shows the journey from working at Google and creating the worlds first Ad-Exchange to now being the president of AppNexus, arguably the largest and most successful piece of Ad-Tech today.
In this podcast, Timothy Whitfield and Venessa Hunt interview the Grapeshot COO, Kurt Kratchman. This interview takes a journey from Traffic Engineer to Beverly Hills Venture Capitalist and then COO of Grapeshot. The world’s largest live context marketing, insights and Brand Safety companies.
Design thinking is a viable strategy for organisations tasked with delivering customer experiences, according to guests on the latest Which-50 podcast. Originating in architecture in the 1960’s, design thinking has recently been applied to business strategy with intriguing results. Sign up for Which-50’s Irregular Insights newsletter In the fourth Which-50
Social media can be a valuable channel for organisations, but it needs to be approached the right way and many brands are getting into trouble, according to executives. “It’s one channel that they have very little control over,” said Jodie Sangster, ADMA chief executive officer. “Should something go wrong with
In this episode, Timothy Whitfield, Director of Technical Operations and Venessa Hunt, Head of Mobile interview John Montgomery, EVP Global Brand Safety at GroupM. In this episode we talk about the recent Brand Safety issues with YouTube and also the Big Brands Fund Terror headlines from the Times UK. We
In this episode Timothy Whitfield and John Miskelly interview Phil Schraeder, President & COO at GumGum. We discuss Artificial Intelligence, Brand Safety in Video ads as well as how GumGum can user image recognition to calculate the net worth of branding at sporting events.
Timothy Whitfield and John Miskelly interview the global CEO of SpotX. We talk about SpotX and the role of the publisher Ad-Tech stack consolidating into a single company. We talk about Server Side technology like Ad-Stitching vs Client Side Technology like VAST / VPAID. In the News of the Week