Late last year Gartner declared 80 per cent of marketers would abandon personalisation efforts by 2025 because of a lack of ROI and a rising tide of data regulation. The analysts argued many data and personalisation efforts were backfiring with consumers finally catching on to the trade off and rejecting

Zoho Commerce Plus

Zoho has launched its first out-of-the-box vertical solution, an omnichannel commerce platform called Commerce Plus. Unveiled at the company’s Zoholics event in Austin this week, the commerce platform is built on top of Zoho’s existing platform, offering native integrations into Zoho’s front and back end systems. Nominate today for the

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Facebook CEO Mark Zuckerberg plans to unify Facebook, WhatsApp and Instagram under one platform to have more control over the various companies.   The New York Times reports four Facebook employees have confirmed Zuckerberg is planning to keep the apps separate but their “underlying technical structure” will be unified. This

City Deep Learning

Adoption of MaaS (Mobility-as-a-Service) platforms will replace over 2.3 billion urban private car journeys annually by 2023, compared with just 17.6 million globally in 2018. This is equivalent to 18 times the number of taxi journeys across New York in 2016. The figures are contained in a new report from

Where ever you are in the world, if you are reading this article you are now almost as likely to own a Smartphone as a  PC or laptop. There’s also a better than even chance that you own a tablet, and almost one in ten of you already own a

The world’s largest retargeting platform Adroll is setting up shop in Australia and will use Sydney as its regional hub with Ben Sharp as its managing director. Backed by investors like Peter Thiel, Foundation Capital, Accel Partners, and Merus Capital, the decision to expand downunder reflects strong local growth. Both

New research by Forrester suggests that Kenshoo has stolen a march in the social advertising platform space. Meanwhile companies like, Marin Software and Shift and have formed a tight cluster of strong performers who are challenging for leadership in the newly emerging market. According to the study – a