Pippa Leary

Twenty-five years ago this week, Doug Weaver was the Eastern Advertising Director for Wired Magazine when he and his team sold the first banner ad to AT&T. From little things, big things grow. This year brands will spend over half a trillion dollars on digital advertising, representing over 60 per

Swift Media has appointed Pippa Leary as its CEO effective from August, she was previously the commercial director of Nine’s digital sales team. Current director Darren Smorgon has also been appointed non-executive chairman. Leary spent more than 20 years with Nine Entertainment Company and Fairfax Media, before moving to the

Nine Entertainment will allow advertisers to dynamically insert ads into programs being live streamed, as TV broadcasters move closer to digital advertising techniques. Nine began its rollout of dynamic ad insertion with the Hopman Cup and the Brisbane International, with more than one million addressable ads already served to users