personalisation

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of ‘more’ as B2B marketers strive to influence increasingly autonomous, empowered customers through personalised messages. With data as the lifeblood of business

The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time. It’s always been a challenge for marketers to get the right message, in front of the right person, at the right time. And that challenge remains

Personalisation is hot topic and 1:1 personalisation is even hotter. The truth is 1:1 personalisation is over-hyped by providers trying to differentiate their solutions. What matters most to your audience isn’t your ability to target them as individuals, but instead your ability to make the feel like you understand and

NIB used an AI-powered platform to deploy a personalised welcome video to thousands of its new customers. The insurance company says the strategy has proved to be effective and is exploring other areas where emerging technology can be used in its marketing mix. Sign up to Which-50’s Digital Marketing Newsletter

In 2019, personalisation is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access to more information, and research more independently than ever before – and are therefore more likely to become overwhelmed. Personalisation,

Teams in America’s National Basketball Association have increasingly been turning to data and analytics to optimise their playing strategies and identify otherwise underrated players. But the trend is also on the rise in NBA marketing departments and has helped one team improve its ad spend 177 per cent. Sign up

Lately, I’ve been thinking a lot about the language of customer experience. I have hundreds of conversations with clients every year, and my job is to efficiently get to the heart of a CX problem and expeditiously offer practical guidance. My advisory sessions start with clients describing their CX goals or

As we put a bow on 2018 and unwrap a shiny new 2019, we anticipate the continued adoption, maturity, and effectiveness of autonomous marketing, advanced analytics and artificial intelligence. Sign up to Which-50’s Digital Marketing Newsletter By 2023 (Gartner predicts), these techniques and solutions will squash some persistent marketing questions,

The move to build AI capabilities into application software has been one of the most important developments to wash through the technology sector in the last few years. Whether it is Adobe’s Marketing Cloud and Sensei, or Salesforce’s CRM and Einstein, the integration of AI into business functionality has arrived

As an analyst covering customer experience, I am often briefed by multichannel, personalisation, and marketing automation platforms. Many promise to help brands improve their customer experience by identifying and executing the “next best action” for each of their individual customers. The idea, in theory, is that your brand can improve its