Businesses need a holisitic company-wide understanding of brand driven from the CEO, not the CMO, argues Adam Ferrier, Founder of Thinkerbell. He said businesses that can get the board and CEO to understand what creativity and brand building is all about will have a strong competitive advantage. “What you need

Brand versus performance marketing

If you want to see an insurgent digital company that ticks all the boxes of contemporary Internet nomenclature, it would be hard to go past Zuper. An innovative fintech, its members sit at the core of the business, crowdsourcing the expertise needed to pick trends, build products and even help

  Australian brands in the Retail, Finance and Travel sectors all experienced strong click through rates (CTR) on their search advertising in December and improving conversion rates in the final quarter of the year according to new data from Kenshoo. Each month Kenshoo and Which-50 will examine search advertising data

Mobility continues to be the star performer for Facebook, accounting for the vast majority of its revenue growth. The company delivered a strong result for Q3 2014, doubling its profit on the back of 59 per cent revenue growth. Profits were $US806 million for the quarter on revenues of $US3.2

Digital marketing consultancy Switched On Media says its ability to forecast the performance of search campaigns accurately has improved since it deployed predictive marketing software from Kenshoo. The Sydney-based consultancy, which counts Southern Cross Travel Insurance, Sleepmaker and The Athlete’s Foot as clients, said it has selected Kenshoo to deliver

There is a reason why Google captures close to 50 per cent of the digital advertising spend in Australia – search works. And the reason it works is that buyers signal their intent through the queries they type into the bar. For much of the last decade display advertising has

Around the world, marketing leaders in companies with strong digital marketing outcomes earn more than their peers — as do those who report directly to their CEOs, according to global research by the CMO Council in its upcoming compensation report. The study also demonstrates that good peer relationships provide an advantage,

Recent benchmarking research from the Adobe Digital Index has found that honours are shared between five different industries — finance, IT, media, retail, and hospitality and travel — when it comes to best of the best online performance. Finance, for instance, is strong in stickiness and page views per visit,

Question: What did Australia have before slow broadband? Answer: Fast broadband. An old joke for a new economy, but sadly one anchored in a depressing reality. After almost a decade of debate about the country’s broadband infrastructure, the truth is that our performance as a nation is appalling and getting

Digital performance advertising outfit Criteo has opened a Hong Kong data centre, reflecting the growing importance of the region to its expansion plans. The announcement follows the release last week of a significant upgrade to its proprietary prediction and recommendation engine which it said would allow it to process 15 million