Four years ago, just 12 per cent of Australian citizens and businesses filing intellectual property and trademarks did so using digital services. It was an unsustainable practice as consumers and organisations were increasingly going digital, and warranted a change to the government agency responsible – Intellectual Property (IP) Australia. LEARN: Register

infinity, Pegasystems

Pegasystems has announced the launch of Pega Infinity, a digital transformation software suite. Pega Infinity is the first platform to connect front end customer experiences to back end process automation, and represents Pegasystems’ largest ever product launch, according to the company. The announcement was made overnight at Pegasystems annual user

New digital technology often garners a hype which obscures its use case, and ultimately fails to generate customer outcomes, according to Pegasystems CEO Alan Trefler. He was speaking on stage at his company’s annual Pegaworld conference in Las Vegas, where he also returned to a familiar bugbear of his – tech


Intellectual Property (IP) Australia will deploy a Robotic Process Automation (RPA) solution to automate business processes, reducing the time and costs associated with data entry. IP Australia, the Australian government agency that administers IP rights, processes approximately 850,000 IP service requests per year, including more than 160,000 new applications for

Pega and Accenture have jointly launched Intelligent Customer Decisioning as a Service, a cloud-based solution for marketers in the telecommunications sector.  The solution allows Communications Service Providers (CSPs) to gain a fully operational business team from Accenture to run effective real-time marketing campaigns on Pega’s AI-driven decisioning marketing solutions. Sign up to

Opaque AI

In 2004 NASA scientists and engineers embarked on a two-year journey to develop artificial intelligence software that could design a satellite antenna. They came up with an algorithm modelled on Darwinian evolution which takes specific design parameters such as size and frequency bands and generates random antenna designs. These are

commonwealth bank branch network

The Commonwealth Bank is moving away from product and campaign-based marketing to delivering customer journeys powered by data insights. Enabling the shift is the bank’s investment in technology and what it refers to as its customer decision engine, which collects data in real time across all channels (web, app, branch

Alan Treflor Pegasystems

The cloud has started to emerge as a collection of Balkanised and disassociated cloudlets. That’s the view of Pegasystems co-founder and CEO Alan Trefler, speaking at his company’s user conference in Las Vegas this week. “For a customer to think that, by nestling into the cloud, everything they do and

For the leader of a company with strong positions in cloud computing and machine learning, Pegasystems CEO Alan Trefler is unusually blunt about both. On cloud computing, he warns, “There’s an unprecedented amount of hype and bull and exaggeration that’ going on in the market”. Meanwhile on machine learning, Trefler

Pegasystems used its annual user conference in Las Vegas to announce the expansion of Pega Exchange, a curated online marketplace for applications, add-on components, and useful utilities. Its business users and developers now have access to more than 90 apps and reusable components from Pegasystems, its partners, and the broader