Paul Marriott

Few, if any, industries have been unaffected by the digitally driven shift from product provision to services, according to Paul Marriott, Head of Digital Core, SAP APJ. The change is now a board level topic, Marriott says, and is creating entirely new business models. New business models that leaders have

The quest for highly personalised multichannel marketing is putting pressure on supply chains, according to SAP Head of Digital Core, APJ, Paul Marriott. However, the application of emerging technology, like the Internet of Things (IoT) is helping to alleviate the pressure, he said. “We’re seeing these technologies in this multichannel