Marketers are dealing with more data and signals derived from more systems, sources, and consumer interactions than ever before. The lazy days of long term planning are giving way to an era of agility. That’s the subject of a new report from Kenshoo called “The Kenshoo Guide to Agile Marketing.”

  Predictive analytics has become a critical part of the marketing toolkit in recent years, but in truth its influence has been rising for years. Studies by Accenture into the work of analytics professionals between 2009 and 2012 revealed almost a tripling in the number of organisations that primarily applied

  By leveraging the intelligence and innovative technology available today, marketers can transform their teams into agile organisations. That’s the recommendation of a new paper called the “Kenshoo Guide to Agile Marketing: How to get ahead and stay ahead in an ever-evolving digital landscape.”  (Download here.) We will be examining

Netsuite’s $200 million acquisition of marketing automation company Bronto will give it a new set of competitors in one of the tech sectors hottest growth markets. And those competitors have cause to be worried. While Bronto lacks the extensive range of marketing tech options that a complete suite from Adobe

  Customers overwhelmingly receive a fragmented experience as they move channel-by-channel according to a study by Accenture. Indeed the research found that three quarters of customers suffered from this affliction. Despite the promise of digital delivery and the universe of data points that marketers now have available to them to

Oracle has spent $US2 billion buying its way back into the marketing technology platform game since October last year. In just seven months it has acquired Compendium, Responsys and BlueKai. But, says Ovum analyst Gerry Brown, the real challenges lie ahead — it needs to focus on keeping the best

A looming wave of  knowledge work automation will generate or displace the equivalent of 140 million full times jobs by 2025 as it crashes and breaks upon the managerial class with same impact already felt by workers in the manufacturing and transactional sectors over the last half a century. Machines