pandemic

As marketers work from home and are siloed away from co-workers, family and friends, it is imperative they always include their own mental wellbeing as well as their colleagues.  There are any number of factors — screen fatigue, reduction in human contact, the difficulty of building and maintaining culture —

The current COVID-19 has exposed brands’ CX shortcomings and a lack of understanding of their customers, according to a Forrester analyst, who outlined a path of CX recovery. During the Zendesk Showcase, Riccardo Pasto, head of CX research ANZ at Forrester, said brands can not always avoid turbulence but when