Taboola says its acquisition of Outbrain broke down because, after reviewing financial information, the original terms did not benefit its shareholders enough. Outbrain has declined to expand on the details of the breakdown. The two rival advertising platform companies announced a $US 850 million “merger” in October last year which

Advertising platforms Taboola and Outbrain have reportedly called off their $US 850 million merger nearly a year after announcing it, with sources citing the weak advertising market since COVID-19 struck as a major factor. A formal announcement has not yet been made but is expected in the coming days. Neither

Content marketing and amplification outfit Outbrain has agreed to provide advanced access to its technology to media and comms agency OMD  in a move that strengthens the latter’s content marketing position. There are also warning signs for publishers in such relationships. There are also warning signs for publishers in deals

For only the second time in its history, content-discovery outfit Outbrain has announced a major overhaul of its editorial policy. The company is doubling down on its strategy to build a premium brand based on trusted content, by tightening guidelines around what can be promoted via its network of partner